Sales Engineer - Central

Balluff Automation Malaysia Sdn, Bhd.; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Balluff Automation Malaysia Sdn, Bhd. is seeking a driven Sales Engineer to develop new business and solve industrial challenges in sensors, RFID, vision, and automation.

You will be the frontline technical advisor, driving revenue growth and customer success. Responsibilities include expanding the customer network, acquiring new customers across industries, managing key accounts, and conducting roadshows and product seminars.

Qualifications

• Diploma or degree in Electrical/Mechanical Engineering, Automation, or related field.
• 1–3 years in industrial sales or automation.
• Strong interest or experience in sensors, control, or factory automation.
• Proven ability to develop new business with hunter mindset.
• Willingness to frequent customer visits and presentations.

Responsibilities

• Establish and expand the customer network for Industrial Sensors and related products.
• Acquire new customers across Semicon, Life Science, Automation/Robotics, F&B, Metal Working and Packaging.
• Manage and grow Key Accounts and major customers, driving revenue and profit.
• Identify opportunities and propose solutions with the technical support team.
• Drive roadshows, seminars, and technology days.

Skills

Hunter mindset

Presentation skills

Communication

Relationship-building

Resilience

Education

Diploma/Degree in Electrical/Mechanical Engineering or Automation

Tools

CRM - SAP

SAP systems

Job description

We are looking for a driven and technically inclined Sales Engineer who enjoys developing new business and solving real-world industrial challenges. We partner with top manufacturers worldwide, delivering advanced solutions in sensors, RFID, machine vision, and smart automation systems—driving Industry 4.0 transformation. You will act as the frontline technical advisor, driving both revenue growth and customer success.

Key Responsibilities

Establish and expand the customer network for Industrial Sensors, Power Supplies, Cables, Transducers, RFID, Vision Cameras and Networks etc.

Acquire new customers in the Semicon, Life Science, Automation/Robotics, F&B, Metal Working and Packaging industry etc.

Manage and grow Key Accounts (if any)

Responsible for major customers, drive revenue and profit

Evaluate customer requests and propose appropriate solutions

Identify new opportunities, drive new business development and work out solutions for the customer with the technical support team

Drive & conduct Roadshow/Product Seminar/Technology Day regularly & Project management

Update customers with new products launch

Promote and Market products and solutions

Ensure existing customers satisfaction, reorder and customer retention

Versatile in utilizing CRM (preferably C4C - SAP Cloud for customer) and SAP system

Experience & Qualification

Minimum Diploma or Degree in Electrical/Mechanical Engineering, Automation, Technical, or related field

At least 1–3 years in industrial sales / technical sales / automation

Strong interest or experience in sensors, control, or factory automation

Proven ability to develop new business (hunter mindset)

Comfortable with frequent customer visits & presentations

Strong communication and relationship-building skills

Self-driven, target-oriented, and resilient

Exposure to manufacturing / system integrators / automation industry

Experience in solution-based or consultative selling

Communication & Language

Excellent verbal and written communication skills in English

Strong presentation skills for technical and application proposals

Mandarin proficiency is an added advantage for working with Mandarin-speaking stakeholders

Personal & Professional Attributes

Results-driven with a proven track record of exceeding sales targets

Strong ownership mindset with high accountability for outcomes

Demonstrates a hunter mentality – proactive in winning new business

Resilient and persistent in long, complex sales cycles

Strong commercial acumen – able to translate technical features into business value

Confident engaging and influencing senior decision-makers

Excellent presentation and communication skills

Builds and sustains long-term, trust-based customer relationships

Strong problem-solving and strategic thinking abilities

Adaptable across industries and customer environments

Continuously improving with a growth mindset (technical & sales skills)

High level of professionalism, integrity, and accountability

Why Join Us?

Work with cutting-edge industrial automation technologies

Exposure to top manufacturers & system integrators

Strong earning potential with attractive commission scheme

Structured training & technical development

Regional growth opportunities within a global organization

Collaborative, performance-driven team culture

Use of Agentic AI in Our Recruitment Process

To ensure a fair and efficient hiring process, our company utilizes an Agentic AI to support our recruitment team in the initial screening of applications.

Purpose and Process: The Agentic AI analyzes the information you provide in your application materials (such as your resume, cover letter, and application form) against the criteria outlined in the job description. This helps us identify candidates whose skills and experience may be a strong match for the role.

Human Oversight: Please be aware that automated decision-making is not the sole basis for our recruitment decisions. A qualified member of our Human Resources team will always review the Agentic AI-generated assessment and your full application before any final decision is made regarding your candidacy.

Your Rights: You have the right to request human intervention, to express your point of view, and to contest a decision based solely on automated processing. If you wish to exercise these rights or have any questions about the Agentic AI process, please contact us at @balluff.com.my .

By submitting your application, you acknowledge that you have read, understood, and consent to the use of your personal data for this Agentic AI-assisted screening process as described above.

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Manufacturing, Transport & Logistics 11-50 employees

About Balluff

BALLUFF has steadily grown since 1921 to become an innovative leader in the development and manufacturing of automation equipment worldwide. Our products cover the areas of electronic and mechanical sensors, linear transducers, RFID-systems, industrial networking devices, machine vision products and various automation accessories.

For almost 100 years BALLUFF has rapidly expanded around the globe and is now represented in more than 68 countries with 38 sales-offices, production- and development plants. 4,000 employees strive every day to improve the competitiveness of our customers from all industries, including Automotive, Energy, CCC, Packaging, Food & Beverage, Steel, Metal working and many other manufacturing industries.

Balluff concentrates on meeting the specific demands of the respective industry sectors quickly and in a targeted manner. We are a successful family-owned company and stand for high quality, innovating automation, proven technology, deep application knowledge, great reliability and the highest customer orientation.

About Balluff

BALLUFF has steadily grown since 1921 to become an innovative leader in the development and manufacturing of automation equipment worldwide. Our products cover the areas of electronic and mechanical sensors, linear transducers, RFID-systems, industrial networking devices, machine vision products and various automation accessories.

For almost 100 years BALLUFF has rapidly expanded around the globe and is now represented in more than 68 countries with 38 sales-offices, production- and development plants. 4,000 employees strive every day to improve the competitiveness of our customers from all industries, including Automotive, Energy, CCC, Packaging, Food & Beverage, Steel, Metal working and many other manufacturing industries.

Balluff concentrates on meeting the specific demands of the respective industry sectors quickly and in a targeted manner. We are a successful family-owned company and stand for high quality, innovating automation, proven technology, deep application knowledge, great reliability and the highest customer orientation.

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