Marketing & PR Manager

StarDream Ship Management Sdn Bhd; Kuala Lumpur; On-site; MYR 110,000 - 160,000; Full time

Job summary

StarDream Cruises seeks a creative marketer to build the brand, forge partnerships, and drive results in Malaysia. You will support annual plans, run campaigns, and collaborate with Sales to boost bookings across channels.

The role covers digital marketing, PR, events, and social media growth, with a focus on ROI and brand consistency across platforms.

Qualifications

• Degree in Marketing, Business, Communications, or related field.
• 7-8 years of experience in marketing, digital marketing, or brand management.
• Experience in campaign planning, events, partnerships, and brand activations.
• Excellent communication, stakeholder management, and presentation skills.
• Creative, proactive, and results-driven mindset.
• Strong analytical and project management skills.

Responsibilities

• Support HOD to develop and execute annual and campaign-based marketing plans for StarDream Cruises in Malaysia.
• Identify, evaluate and establish strategic partnership marketing initiatives to drive sales and brand visibility.
• Work with Sales to design and implement campaigns across trade, B2C and online platforms.
• Support and manage digital marketing initiatives, including SEO, SEM, paid media, social media and performance marketing.
• Oversee B2C website marketing to enhance traffic, conversion and engagement.
• Plan roadshows, trade events, consumer fairs and on-ground activations.
• Drive public relations, media engagement, press releases and influencer collaborations.
• Support growth of the brand’s social media presence with content strategy.
• Conceptualise onboard campaigns and seasonal promotions to boost guest experience.
• Explore co-marketing opportunities to maximise reach and ROI.
• Monitor campaign performance and provide insights for improvement.
• Ensure brand consistency across all marketing communications.

Skills

Communication

Stakeholder mgmt

Presentation

Creativity

Proactivity

Project mgmt

Analytical

Hospitality/travel exposure

Education

Bachelor's degree in Marketing/Business/Communications

Job description

We are looking for a creative and driven marketer who is passionate about building brands, forging partnerships, and delivering results.

Key Responsibilities:

Support HOD to develop and execute annual and campaign-based marketing plans to strengthen StarDream Cruises’ brand presence and market penetration in Malaysia.

Identify, evaluate and establish strategic partnership marketing initiatives (banks, lifestyle brands, tourism boards, corporates, online platforms, etc.) to drive sales and brand visibility.

Work closely with the Sales team to design and implement tactical campaigns to support booking growth across all channels, including trade, B2C and online platforms.

Support and manage digital marketing initiatives, including SEO, SEM, paid media, social media and performance marketing, in collaboration with appointed agencies.

Oversee B2C website marketing activities to enhance traffic, conversion and user engagement.

Plan and organise roadshows, trade events, consumer fairs and on-ground activations to support sales objectives.

Drive public relations efforts, including media engagement, press releases, familiarisation trips and collaborations with KOLs/influencers to enhance brand exposure.

Support HOD to manage and grow the brand’s social media presence (e.g. Facebook, Instagram, LinkedIn, TikTok, XHS), focusing on follower growth, engagement and content strategy.

Conceptualise and execute thematic onboard campaigns and seasonal promotions to enhance guest experience and stimulate demand.

Explore and secure co-marketing opportunities with new and existing partners to maximise marketing reach and ROI.

Monitor campaign performance, analyse results and provide insights and recommendations for continuous improvement.

Ensure brand consistency across all marketing communications and touchpoints in line with StarDream Cruises’ global brand guidelines.

Support management with market intelligence, competitor analysis and marketing presentations as required.

What We're Looking For

Degree in Marketing, Business, Communications, or related field.

7-8 years of experience in marketing, digital marketing, or brand management.

Experience in campaign planning, events, partnerships, and brand activations.

Excellent communication, stakeholder management, and presentation skills.

Creative, proactive, and results-driven mindset.

Strong analytical and project management skills.

Experience in hospitality, travel, tourism, or cruise industry is an advantage.

StarDream Cruises combines over three decades of cruising expertise, ushering in a new era of extraordinary voyages across Asia and beyond. The cruise line introduces two iconic brands—StarCruises and Dream Cruises—each offering a distinct experience that honours the legacy of their predecessors while elevating the standard for world-class cruising in Asia.

With decades of experience in hospitality and cruising, StarDream Cruises is set to redefine the cruise experience, catering to a diverse range of markets, offering tailored experiences that appeal to various demographic segments.

StarDream Cruises combines over three decades of cruising expertise, ushering in a new era of extraordinary voyages across Asia and beyond. The cruise line introduces two iconic brands—StarCruises and Dream Cruises—each offering a distinct experience that honours the legacy of their predecessors while elevating the standard for world-class cruising in Asia.

With decades of experience in hospitality and cruising, StarDream Cruises is set to redefine the cruise experience, catering to a diverse range of markets, offering tailored experiences that appeal to various demographic segments.

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