Senior Marketing Exec (East Malaysia)

AirAsia; West Coast Division; On-site; MYR 60,000 - 120,000; Full time

Job summary

AirAsia Berhad is seeking a marketing professional to lead local marketing and market development initiatives. You will brief campaigns to internal teams and agencies, analyze media recommendations, and oversee campaign production for consistent, cost-efficient promotion of the AirAsia brand.

The role requires strong analytical skills, a passion for travel, and the ability to work across time zones. You will collaborate with PR, Digital & Brand teams to align schedules and maximize campaigns'

Qualifications

• Bachelor’s degree in Marketing or related discipline.
• Experience in marketing campaigns, advertising campaigns, and social media.
• Excellent analytical and communication skills.

Responsibilities

• Create, develop and execute local marketing and market development activities to achieve business objectives.
• Brief campaigns to internal teams and agencies; analyse and approve media recommendations and creative concepts.
• Oversee production of campaign materials to ensure successful execution; monitor performance against targets and report results.

Skills

Campaign management

Analytical skills

Media planning

Copywriting

Education

Bachelor's degree in Marketing

Job description

Job Description

Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives; Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns; Monitor, analyse and report campaign performance results against targets set by the business; Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives; Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications; Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of "buzz" around the brand; Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space; Assist to develop efficient and intuitive marketing strategies Conduct market research and analysis to evaluate trends, brand awareness and competition ventures Initiate and control surveys to assess customer and merchant trends and behaviours Organise offline events such as workshops or focus groups for customer and merchant research Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.) Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.) Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities Monitor progress of campaigns using various metrics and submit reports of performance Assist with any ad-hoc day to day tasks as required by the team

Desired Skills & Experience

Bachelor’s degree in Marketing or related discipline; Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary; A passionate and creative go-getter with the ability to work independently with little supervision; A commercial thinker with a keen sense of market & consumer trends; Excellent analytical skills and ability to understand business financials; Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention; Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines; A love for travel, and a keen understanding of different cultures; Ability and willingness to work across different time zones; Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties;

AirAsia Berhad:

Asia's leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to the world's best. Driven by the Dare to Dream spirit, we pride ourselves in the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"