Director of Marketing Communications

Mandarin Oriental, Kuala Lumpur; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Learning & Development

MOstay

Health & Colleague Wellness

EPF contributions

SOCSO & EIS

Job summary

Mandarin Oriental, Kuala Lumpur is seeking a Director of Marketing Communications to lead the hotel’s annual marketing and communications strategy. You will oversee media relations, digital marketing, CRM, social media, branding and collateral, ensuring fully integrated campaigns that support revenue goals.

You will also manage press activities, crisis communications, and coordinate with MOHG and external agencies.

Qualifications

• Minimum 5 years working experience in the hotel industry or reputable PR agency.
• Degree or Diploma in Business Administration or Hotel Management.
• Excellent organizational and interpersonal skills.
• Excellent verbal, written and non-verbal communications skills.
• Strong creativity and leadership skills.

Responsibilities

• Oversee the hotel’s marketing and communications plan including media relations, digital marketing, CRM, social media, advertising and collateral production.
• Maintain regular contact with local, regional and international press and secure coverage across media.
• Issue press releases and coordinate press kits, photo captions and media visits.
• Lead crisis communications and act as hotel spokesperson when needed.
• Collaborate with PR agencies and MOHG Corporate Communications to align strategy.
• Coordinate with F&B and other departments to deliver integrated promotions.

Skills

Media relations

Digital marketing

Strategic planning

Brand management

Crisis communications

Education

Business Administration / Hotel Management degree

Job description

Mandarin Oriental, Kuala Lumpur is looking for a Director of Marketing Communications to join our Marketing Communications team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. Mandarin Oriental, Kuala Lumpur is a luxurious urban resort located in the heart of Kuala Lumpur and enjoys an unrivalled location next to the iconic Petronas Twin Towers, KL Convention Centre, and prestigious Suria KLCC mall.

Based at the Mandarin Oriental, Kuala Lumpur / within the Marketing Communications Department in Kuala Lumpur, the Director of Marketing Communications is responsible for the development, implementation, execution and budget control of the hotel’s annual marketing and communications strategy. Work closely with the Director of Commercial Strategy to ensure the marketing and communications strategy supports the hotel’s revenue generating efforts. The Director of Marketing Communications reports to the Director of Commercial Strategy.

As Director of Marketing Communications, you will be responsible for the following duties:

• Oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns
• Maintain regular contact with local, regional and international press and initiate media coverage of hotel activities to increase hotel’s visibility and ensure regular exposure through print, radio and television
• Encourage and create regular press release material highlighting new services, special promotions and the Unique Selling Propositions of hotel
• Issue press releases and photo captions as well as update press kit
• Host media visits and regular entertainment with journalists
• Tackle press queries, speak on behalf of the General Manager and coordinate all interviews with respective EXCOs and DHAs
• Take responsibility for handling crisis communications component of crisis management and act as hotel spokesperson where appropriate
• Liaise with overseas Public Relations consulting firms and the MOHG Corporate Communications Director
• Liaise with F&B on monthly food promotions to ensure all collaterals printed and press releases issued to ensure maximum coverage
• Coordinate with publishing house to produce corporate newsletters
• Work with People & Culture to produce and design employee newsletter for internal distribution
• Establish ties and work with contacts to sponsor events which contribute toward increasing the visibility of the hotel as a caring corporate citizen, ie. green environment issues, fund raising activities
• Deal with all correspondence related to sponsorship and issue complimentary vouchers for rooms and food and beverage
• Liaise with F&B and marketing departments to coordinate all hotel promotions and marketing drives

As Director of Marketing Communications, we expect from you:

• Minimum 5 years working experience in the hotel industry or reputable PR agency
• Degree or Diploma in Business Administration or Hotel Management
• Previous experience is essential in similar department or capacity
• Excellent organizational and interpersonal skills
• Excellent verbal, written and non-verbal communications skills
• Strong creativity and leadership skills

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it's important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• EPF (Employees Provident Fund) contributions (higher than the norm)
• SOCSO (Social Security Organisation) & EIS (Employment Insurance System)
• Public holiday entitlement based on Malaysian calendar
• Exceptional rest area & colleagues engagement activities.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Hotel & Accommodation Services 101-1,000 employees

Enthusiastic individuals are invited to enhance a legendary tradition Mandarin Oriental, Kuala Lumpur, recognized as Malaysia's leading luxury hotel is encouraging dynamic and resourceful professionals to apply for the following position.

Enthusiastic individuals are invited to enhance a legendary tradition Mandarin Oriental, Kuala Lumpur, recognized as Malaysia's leading luxury hotel is encouraging dynamic and resourceful professionals to apply for the following position.

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