Manager, Marketing (Social Media & Brand)

Klook; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Klook is seeking a Manager, Brand, Social & Content in Malaysia to lead local brand-building and cross-platform campaigns. You will drive social, content, and PR efforts for BM, English, and Chinese audiences, collaborating with regional teams to localize assets and maximize impact.

You will mentor content creators, analyze performance, and refine strategies to build brand equity in a fast-paced travel tech environment. Strong English writing and Bahasa Malaysia skills are essential.

Qualifications

• 5-6 years minimum experience in digital content marketing, social media, or brand communications.
• Managerial experience of at least 2 years.
• Excellent English writing, strong Bahasa Malaysia; Mandarin preferred.

Responsibilities

• Develop and execute local brand-building strategies aligned with global direction and Malaysia goals.
• Lead social media and content strategy for BM, English and Chinese audiences across platforms.
• Manage PR plans, media relations, and influencer partnerships; mentor a multi-language content team.

Skills

Brand management

Digital content

Social media

Tools

Photo editing

Graphic design

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

Customer First

Push Boundaries

Critical Thinking

Build for Scale

Less is More

Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel.

Role Overview

Role Title: Manager, Brand, Social & Content

Function: Marketing

Seniority Level: Mid-Senior level

Employment Type: Full time

Brand Strategy & Campaigns

• Develop and execute local brand-building strategies aligned with Klook’s global brand direction and Malaysia’s business goals.
• Drive integrated campaigns that build brand awareness, trust, and preference among target audiences.
• Partner with regional brand and creative teams to localise brand assets and initiatives effectively.
• Ensure marketing plans are innovative and cost-effective, build long-term brand equity, and comply with brand guidelines across all communication touchpoints.

Social Media & Content

• Spearhead the overall content and social media strategy for all Malaysian audience segments (BM, English & Chinese)
• Guide the planning and production of engaging, high-performing content across platforms (Instagram, TikTok, Facebook, XHS, blog, etc.).
• Ensure consistency in tone, visual identity, and messaging across all content touchpoints.
• Analyse, report and optimise blog, social, communication marketing channel effectiveness to understand and improve key metrics for customer engagement, draw quality traffic and user acquisition

PR & Communications

• Lead the development and implementation of local public relations plans, working with PR agencies and regional communications teams.
• Cultivate and manage relationships with media, influencers, and KOLs to amplify Klook’s brand story.
• Secure positive media coverage and manage press releases, media events, and brand activation initiatives.
• Own content and social KPIs, using data to track, analyse, and optimise performance across all channels.
• Derive insights from audience behavior, competitor activity, and market trends to refine strategies.
• Drive collaboration with cross-functional teams (e.g. Campaign, Performance Marketing, BD, Design, Partnership & Affiliates) for integrated execution.
• Manage and mentor a team of content creators and social media specialists across different languages.
• Implement a structured growth plan for the team members through guidance, goal setting, project ownership, and career development.
• Other duties that may arise from time to time and may be assigned to the employee.

Key Requirements & Qualifications

• 5-6 years minimum experience in digital content marketing, social media, or brand communications, including at least 2 years in managerial roles.
• Strong grasp of the Malaysian market, social media platforms (XHS, TikTok, Instagram, etc.) and deep understanding of consumer insights.
• Demonstrated success in brand building via creative storytelling and integrated campaigns, with proficiency in content performance analysis.
• Experience managing PR agencies and media relations. Proficiency with identifying proactive opportunities to pitch media stories based on industry or consumer trends
• Basic knowledge of photo editing and graphic designing is an advantage.
• Exceptional writing, proofreading and editing skills in English is a MUST. Good command of Bahasa Malaysia in verbal and written communication. Mandarin proficiency is advantageous.
• Excellent stakeholder and project management skills, with the ability to manage multiple tasks, expectations, and deadlines in a fast-paced environment.
• Self-motivated, results-oriented, and a collaborative team player.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.