Branding & Marketing Manager

Talentify Media Sdn Bhd; Selangor; On-site; MYR 112,000 - 156,000; Full time

Job summary

Talentify Media Sdn Bhd in Malaysia is seeking a creative, strategic Branding & Marketing Manager to lead branding and marketing initiatives. You will transform strategy into campaigns, collaborate with creators, influencers and internal teams, and drive brand growth across channels.

Responsibilities include developing brand positioning, planning campaigns across social media, influencer marketing and e‑commerce, and ensuring consistency with the company’s identity while tracking performance and

Qualifications

• Diploma or bachelor's degree in marketing or related field.
• 2–5+ years in marketing, brand management or related roles.
• Experience in consumer brands, FMCG, beauty, wellness, lifestyle, e‑commerce or influencer marketing is an advantage.
• Strong branding, social media, digital marketing and e‑commerce understanding.

Responsibilities

• Develop and execute integrated branding and marketing strategies aligned with business objectives.
• Plan and manage marketing campaigns across social media, digital platforms, influencer marketing and e‑commerce channels.
• Develop brand positioning, messaging and marketing initiatives to strengthen brand awareness and customer engagement.
• Manage the Company's social media presence, content direction and overall brand image.
• Plan and coordinate influencer / KOL campaigns, including objectives, briefing, execution and tracking.
• Work with internal teams and external agencies, influencers and creators to ensure smooth campaign execution.
• Monitor campaign performance and provide insights for continuous improvement.
• Analyse marketing data and campaign results to identify opportunities for optimisation and growth.
• Manage multiple campaigns and timelines simultaneously.
• Ensure all marketing materials align with brand identity and guidelines.

Skills

Brand management

Digital marketing

Social media

Influencer marketing

Campaign planning

Project management

Communication

Education

Marketing degree

Tools

Google Analytics

Social media ads

Job description

We are looking for a creative, strategic and hands-on Branding & Marketing Manager to lead and drive the Company's branding and marketing initiatives. The ideal candidate should have a strong understanding of branding, digital marketing, social media, influencer marketing and e-commerce, with the ability to turn marketing strategies into effective campaigns and measurable results. You will work closely with internal teams, creators, influencers and external partners to strengthen brand presence, execute campaigns and support overall business growth.

Key responsibilities

Develop and execute integrated branding and marketing strategies aligned with the Company's business objectives.

Plan and manage marketing campaigns across social media, digital platforms, influencer marketing and e-commerce channels.

Develop brand positioning, messaging and marketing initiatives to strengthen brand awareness and customer engagement.

Manage the Company's social media presence, content direction and overall brand image.

Plan and coordinate influencer / KOL campaigns, including campaign objectives, briefing, execution and performance tracking.

Work closely with internal teams and external agencies, influencers, creators and other partners to ensure smooth campaign execution.

Monitor campaign performance, marketing metrics and customer engagement, and provide insights for continuous improvement.

Analyse marketing data and campaign results to identify opportunities for optimisation and growth.

Manage multiple marketing campaigns, projects and timelines simultaneously.

Ensure all marketing materials and communications are consistent with the Company's brand identity and guidelines.

About you

Diploma / Bachelor's Degree in Marketing, Business, Communications, Mass Communications or a related field.

Preferably 2–5+ years of relevant experience in marketing, brand management, digital marketing or related roles.

Experience in consumer brands, FMCG, beauty, wellness, lifestyle, e-commerce or influencer marketing will be an advantage.

Strong understanding of branding, social media, digital marketing, influencer marketing and e-commerce.

Able to develop marketing strategies while remaining hands-on in campaign planning and execution.

Strong project management, communication and stakeholder management skills.

Comfortable working with numbers, campaign data and marketing performance metrics.

Strong creative judgement with a good understanding of brand positioning, content and customer behaviour.

Able to manage multiple campaigns and projects simultaneously in a fast‑paced environment.

Strong problem‑solving skills with a proactive and results‑oriented mindset.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Advertising, Marketing & Communications Services 11-50 employees

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.

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