Assistant Manager, Marketing

Star Media Group; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical insurance

Comprehensive dental insurance

In-house cafeteria

Staff discounts on partner brands

Job summary

Star Media Group in Malaysia seeks an Assistant Manager, Marketing to lead 360° campaigns across print, digital, and physical activations. You will steer brand health, drive revenue growth, and manage awards and large-scale expos, working with a cross-functional team to deliver results.

The role requires 5–8 years of solid marketing experience, a bachelor’s degree in marketing, and a proven ability to lead and build relationships in a stakeholder-rich environment.

Qualifications

• 5–8 years of marketing experience in media, FMCG, retail or agencies.
• Bachelor’s degree in Marketing or related field.
• Proven track record in 360° marketing across digital and physical collaterals.
• Strong interpersonal skills and leadership in stakeholder-rich environments.

Responsibilities

• Lead end-to-end marketing campaigns across print, digital, and multimedia platforms.
• Own projects from awards to large-scale expos and events.
• Track brand health and manage resilience and crisis recovery efforts.
• Oversee development of marketing collateral for POSM and digital assets.
• Monitor KPIs and optimize ROI with Sales, Tech, and Analytics.

Skills

Marketing leadership

Campaign management

Brand strategy

Stakeholder management

Team leadership

Education

Bachelor's degree in Marketing

Job description

Join Star Media Group and drive the heartbeat of Malaysia’s media landscape by leading high-impact 360° marketing initiatives that span print, digital, and physical activations. As our Assistant Manager, Marketing, you will be the strategic engine behind brand health and revenue growth, navigating corporate awards to large-scale consumer expos. This is a leadership role for a versatile marketer who thrives on variety and is ready to shape the future of media.

Key Responsibilities

360° Strategy & Execution: Lead the end-to-end planning and rollout of marketing campaigns across the Group’s diverse portfolio, including print, digital, and multimedia platforms.

Event & Project Powerhouse: Take ownership of diverse projects ranging from industry-leading awards and ceremonies to large-scale expos and fairs.

Brand Stewardship: Actively track and elevate brand health, ensuring consistent corporate identity while managing brand resilience and crisis recovery efforts.

Creative Excellence: Oversee the development of all marketing collateral, ensuring top-tier design and copywriting for both physical POSM and digital assets.

Performance Optimization: Monitor and analyze campaign KPIs to ensure maximum ROI, aligning with stakeholders across Sales, Tech, and Analytics to hit business goals.

Required Qualifications

Experience: 5 - 8 years of solid marketing experience, ideally within Media, FMCG, Retail, or Marketing Agencies.

Education: A Bachelor’s Degree in Marketing or a related field.

Versatility: Proven track record in 360° marketing, comfortable handling both digital deliverables and physical collaterals, and on-ground events.

Leadership: Strong interpersonal skills with the ability to lead a team and build effective relationships in a stakeholder-rich environment.

Why Join Star Media Group?

Work at our HQ in Petaling Jaya, just a 5-minute walk from MRT Phileo Damansara.

We’ve got you covered with comprehensive medical and dental insurance.

Enjoy the convenience of our dedicated in-house cafeteria.

Unlock your potential with continuous in-house training and enjoy exclusive staff discounts on our partner brands.

Star Media Group Berhad is Malaysia’s leading integrated and innovative media group. SMG began as a single-product company, which has progressively grown into a multi-channel media group, with strong presence in a diverse range of businesses - Print, Digital, Radio, and Events & Exhibitions. It is evident to us, in an era of Internet of Things, that there is a crucial need to accommodate and assimilate digital tools and ideas. And that we did, as we continue to express our unwavering commitment to see the intertwining of our legacy with digitized trends across all our platforms.

Star Media Group Berhad is Malaysia’s leading integrated and innovative media group. SMG began as a single-product company, which has progressively grown into a multi-channel media group, with strong presence in a diverse range of businesses - Print, Digital, Radio, and Events & Exhibitions. It is evident to us, in an era of Internet of Things, that there is a crucial need to accommodate and assimilate digital tools and ideas. And that we did, as we continue to express our unwavering commitment to see the intertwining of our legacy with digitized trends across all our platforms.