Executive Marketing Officer

CSH HOLIDAYS SDN BHD; Pahang; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Health and wellness support

Professional development opportunities

Work-life balance

Job summary

CSH Holidays SDN BHD is seeking an Executive Marketing Officer to join our marketing and communications team in Kuantan District, Pahang. This full-time role focuses on developing and executing digital marketing strategies to raise brand awareness, engage customers, and drive revenue for our holiday and tourism services.

You will manage our digital presence across channels, optimise campaigns, conduct SEO/SEM, and collaborate with design and content teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or related field.
• 2–4 years of experience in digital marketing, social media marketing or search marketing.
• Proven expertise in managing social media platforms and content strategies.
• Strong knowledge of SEO, SEM, PPC and digital advertising platforms such as Google Ads and Facebook Ads Manager.
• Proficiency with Google Analytics and interpreting data to derive insights.
• Excellent written and verbal English communication.
• Strong project management to handle multiple campaigns.
• Creative thinking and staying current with digital marketing trends.
• Familiarity with CMS and marketing automation tools.
• Knowledge of travel or hospitality industry advantageous.
• Proficiency with graphic design software or video editing tools is an advantage.

Responsibilities

• Develop and implement digital marketing campaigns across social media, email, SEM/SEO.
• Manage and optimize social media accounts, create engaging content.
• Conduct keyword research and SEM/SEO to boost visibility.
• Monitor and report digital marketing performance with analytics.
• Collaborate with design and content teams for marketing materials.
• Manage digital advertising budgets for ROI.
• Conduct market research and competitor analysis.
• Support development of marketing strategies and website updates.
• Liaise with internal stakeholders to align initiatives.

Skills

Social media marketing

Content strategy

Project management

Creative thinking

English communication

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CMS platforms

Marketing automation tools

Job description

About the role

CSH Holidays SDN BHD is seeking an Executive Marketing Officer to join our dynamic marketing and communications team. This is a full-time position based in the Kuantan District, Pahang. In this role, you will play a crucial part in developing and executing digital marketing strategies that drive brand awareness, customer engagement, and revenue growth for our holiday and tourism services. You will be responsible for managing our digital presence across multiple channels and contributing to the strategic marketing objectives that position CSH Holidays as a leading travel and leisure provider in the region.

Key responsibilities

Develop and implement comprehensive digital marketing campaigns across social media, email, search engines and other online channels to promote holiday packages and tourism services

Manage and optimise company social media accounts, creating engaging content that resonates with our target audience and encourages interaction and bookings

Conduct keyword research and execute search engine marketing (SEM) and search engine optimisation (SEO) strategies to improve online visibility and organic traffic

Monitor, analyse and report on digital marketing performance using analytics tools, providing insights and recommendations for continuous improvement

Collaborate with design and content teams to create compelling marketing materials, including graphics, videos, and copy for various digital platforms

Manage digital advertising budgets and campaigns, ensuring cost-effective spend and maximum return on investment

Conduct market research and competitor analysis to identify trends, opportunities and threats in the digital marketing landscape

Support the development of marketing strategies aligned with business objectives and contribute to the overall marketing roadmap

Maintain and update the company website with relevant content and ensure optimal user experience

Liaise with internal stakeholders to ensure marketing initiatives are aligned with company goals and customer needs

What we're looking for

Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field

2-4 years of professional experience in digital marketing, social media marketing or search marketing

Proven expertise in managing social media platforms and creating engaging content strategies

Strong knowledge of SEO, SEM, PPC and digital advertising platforms such as Google Ads and Facebook Ads Manager

Proficiency with analytics tools such as Google Analytics, demonstrating the ability to interpret data and derive actionable insights

Excellent written and verbal communication skills in English, with the ability to create compelling marketing copy

Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines

Creative thinking and problem-solving ability, with a passion for staying current with digital marketing trends and best practices

Familiarity with content management systems (CMS) and marketing automation tools

Knowledge of the travel, tourism or hospitality industry is highly desirable

Proficiency with graphic design software or video editing tools is an advantage

What we offer

CSH Holidays SDN BHD is committed to providing a rewarding work environment where your talents are valued and your career can flourish. We offer competitive remuneration packages commensurate with experience and qualifications. As a full-time employee, you will receive comprehensive benefits including statutory contributions, health and wellness support, and access to professional development opportunities. We foster a collaborative and inclusive workplace culture where innovation is encouraged and team members are supported in achieving their professional goals. We believe in work-life balance and provide a supportive environment that recognises the importance of your wellbeing both inside and outside the office.

About us

CSH Holidays SDN BHD is a dynamic tourism and holiday services company dedicated to creating memorable travel experiences for our clients. We specialise in curating exceptional holiday packages and travel solutions that cater to diverse customer preferences and budgets. Our mission is to inspire wanderlust and make quality travel accessible to everyone. Based in Kuantan, Pahang, we are committed to delivering outstanding customer service, innovative travel offerings and sustainable tourism practices. We pride ourselves on our team's passion for travel and hospitality, our deep knowledge of regional destinations, and our commitment to building lasting relationships with our clients and partners.