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We are seeking a visionary and performance-driven Head of E-Commerce (Malaysia) to lead the overall e-commerce business strategy, operations, and growth initiatives across our website and marketplace platforms. This leadership role will be fully accountable for the profitability, performance, and customer experience of the e-commerce business in Malaysia, while aligning internal teams and stakeholders toward delivering strong commercial outcomes
Key Responsibilities
1. Performance Ownership & Strategic Leadership
- Take full ownership of e-commerce P&L, KPIs, revenue targets, and profitability.
- Develop and execute short-, mid-, and long-term strategies to drive growth across all e-commerce channels (owned and marketplace platforms).
- Build and lead a high-performing team to execute operational and commercial plans.
2. Data Analysis & Forecasting
- Analyse daily, weekly, and monthly sales performance, traffic, and conversion metrics to identify trends, gaps, and opportunities.
- Provide clear, actionable forecasts and insights to support planning and decision-making.
- Connect stock availability with market demand, price points, and competitor activity.
- Cross-reference marketing investments against sales outcomes to optimize performance and ROI.
4. Campaign Planning & Commercial Activation
- Design and deploy e-commerce campaigns that align with seasonal trends, promotional periods, and new product launches.
- Collaborate with marketing, product, and creative teams to ensure end-to-end execution across platforms.
5. Customer Journey & UX
- Own and continuously improve the customer experience, UI/UX, and sales funnel on the e-commerce website.
- Lead experiments and initiatives to enhance engagement, conversion rate, and repeat purchases.
6. Partnership Development
- Develop strategic industry partnerships (e.g. fintech, telco, retail, rewards platforms) to expand reach, improve value propositions, and boost customer acquisition.
7. Cross-Functional Influence & Execution
- Collaborate closely with internal stakeholders (e.g. tech, marketing, logistics, customer service, finance) to ensure timely delivery of digital projects and enhancements.
- Drive a culture of agility, accountability, and innovation within the e-commerce team and across the organization.
Requirements
- Bachelor’s degree in Business, Marketing, E-commerce or related field (MBA preferred).
- Minimum 7–10 years of experience in digital commerce, with at least 3+ years in a senior leadership role.
- Strong analytical and commercial mindset with P&L ownership experience.
- Deep understanding of digital marketing, UI/UX, campaign planning, and data analytics.
- Proven experience in leading high-performing teams and influencing cross-functional stakeholders.
- Familiar with web and marketplace platforms (e.g. Shopify, tik tok, Lazada, Shopee).