E-Commerce Manager

Astaka Holdings; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Job summary

Astaka Holdings is seeking an E‑Commerce Manager to lead and grow the company’s online business across Malaysia and Singapore. The role covers end‑to‑end online sales, marketplaces, D2C website performance and digital campaigns.

Based in Johor, this hands‑on leadership position requires strategic planning and strong execution as the business builds its health‑tech initiatives and online presence.

Qualifications

• Bachelor’s degree in Business, Marketing, E‑Commerce or related field.
• 4–6 years of relevant e‑commerce experience.
• Proven experience managing e‑commerce businesses and achieving online sales targets.
• Hands‑on experience managing major marketplaces (Shopee, Lazada, TikTok Shop).
• Strong understanding of marketplace operations, campaigns, merchandising and platform performance.
• Experience with D2C websites or online stores.
• Experience with Meta Ads, Google Ads, TikTok Ads and performance marketing.
• Leadership and stakeholder management; willing to travel within Malaysia and Singapore.

Responsibilities

• Develop and execute the overall e-commerce strategy for Malaysia and Singapore.
• Own online revenue targets, sales growth and channel performance.
• Identify opportunities to increase traffic, conversion, AOV and retention.
• Develop channel strategies across marketplaces, D2C website and other online channels.
• Monitor online sales performance and drive sustainable growth.
• Lead the e‑commerce team and manage agencies and partners.
• Collaborate with marketing, operations, supply chain, logistics and finance.

Skills

E-commerce

Digital marketing

Leadership

Analytics

Budget management

Marketplace operations

D2C websites

Education

Bachelor’s degree in Business/Marketing/E‑Commerce

Tools

Shopify

WooCommerce

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Astaka Padu is a premier integrated property developer and investment group with a reputation for defining skylines and setting new benchmarks in excellence.

As part of our diversification strategy, we are expanding into the health-tech industry, introducing innovative health-tech and hygiene solutions designed for residential and commercial markets in Malaysia and Singapore.

About the Role

Based in Johor, Malaysia, the E-Commerce Manager will be responsible for leading and growing the company’s overall e-commerce business across Malaysia and Singapore.

The role will own the end-to-end online business, including e-commerce sales, marketplace operations, D2C website performance, digital marketing campaigns, customer acquisition, online customer experience and overall channel profitability.

The E-Commerce Manager will lead the e-commerce team and manage external agencies and partners, while working closely with internal teams including marketing, operations, supply chain, logistics and finance.

This is a hands-on management role, particularly during the early stage of the business, requiring both strategic planning and strong execution capabilities.

Key Responsibilities

Develop and execute the overall e-commerce strategy for Malaysia and Singapore.

Own online revenue targets, sales growth and overall e-commerce channel performance.

Identify opportunities to increase traffic, conversion rates, average order value and customer retention.

Develop channel strategies across marketplaces, D2C website and other relevant online sales channels.

Monitor online sales performance and recommend initiatives to drive sustainable growth.

2. Marketplace Management

Lead and oversee the company’s presence across major e-commerce marketplaces including Shopee, Lazada, TikTok Shop and other relevant platforms.

Manage marketplace strategy including product listings, pricing, promotions, vouchers, campaign participation and merchandising.

Ensure product information, images, descriptions, pricing and stock availability are accurate and consistently maintained.

Monitor marketplace performance, store ratings, customer reviews and platform health.

Identify opportunities to improve marketplace ranking, traffic and conversion.

3. D2C Website Management

Lead the commercial management of the company’s direct-to-consumer website for Malaysia and Singapore.

Oversee product listings, pricing, promotions, landing pages, checkout experience and overall online customer journey.

Work with website developers and agencies to continuously improve website usability, conversion and performance.

Monitor website traffic, customer behaviour and sales performance.

Ensure website content and product information remain current and aligned with the brand.

Develop and manage annual, quarterly and monthly e-commerce marketing calendars.

Plan and lead online campaigns including product launches, festive promotions, marketplace mega campaigns and tactical sales initiatives.

Manage campaigns across marketplaces, company website, Meta, Google, TikTok and other relevant digital channels.

Develop promotional mechanics including bundles, vouchers, discounts, free gifts and other conversion-driving initiatives.

Manage and control the digital marketing budget to achieve agreed commercial objectives.

Oversee paid media agencies and optimise campaigns based on traffic, conversion, customer acquisition cost, ROAS and sales performance.

Manage influencer, KOL, affiliate and social-commerce initiatives where relevant.

Conduct post-campaign performance reviews and apply learnings to future campaigns.

5. Social Media & Online Brand Management

Manage the company’s social media strategy across relevant platforms.

Oversee social media content calendars, campaign messaging and content development.

Coordinate with internal teams, creative agencies, influencers and content partners.

Ensure social media activities support brand awareness, customer engagement and e-commerce conversion.

Monitor customer engagement, online sentiment and competitor activities.

6. Customer Experience & Customer Service Management

Manage the overall online customer service function across marketplaces, website, social media, WhatsApp and other relevant channels.

Establish customer service standards, response guidelines and escalation procedures.

Monitor customer response time, service quality, reviews, ratings, complaints, returns and warranty-related enquiries.

Ensure customer issues are resolved professionally and promptly.

Analyse customer feedback and identify recurring issues or opportunities to improve the customer journey.

Work closely with relevant internal teams to continuously improve customer satisfaction.

7. CRM, Retention & Customer Database

Develop customer relationship management and retention strategies.

Plan remarketing, database marketing and customer re-engagement initiatives.

Identify opportunities to increase repeat purchase, cross-selling and customer lifetime value.

Manage customer database segmentation and targeted communication initiatives where applicable.

Use customer behaviour and purchase data to improve marketing effectiveness.

8. Pricing, Promotions & E-Commerce Profitability

Monitor product pricing, promotional spend, marketplace fees, advertising costs and channel margins.

Ensure campaigns and promotions support both revenue growth and sustainable profitability.

Analyse the financial performance of different online channels and campaigns.

Work closely with finance and management to evaluate promotional effectiveness and channel profitability.

Recommend pricing and promotional strategies based on market trends, competitor activities and business objectives.

Work closely with operations, warehouse, logistics and fulfilment partners to ensure smooth order processing and delivery.

Prepare sales forecasts by product and channel to support inventory and purchasing planning.

Monitor stock availability and identify potential stock-out or overstock risks.

Coordinate the resolution of delivery, return, refund and fulfilment-related issues.

Ensure operational processes support a smooth end-to-end customer experience.

10. Data Analytics & Performance Reporting

Track and analyse key e-commerce KPIs including revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, repeat purchase rate and customer satisfaction.

Prepare regular e-commerce performance reports for management.

Analyse customer, marketplace and campaign data to identify growth opportunities.

Develop actionable recommendations based on performance trends and market insights.

Lead, manage and develop the e-commerce team.

Set clear KPIs, responsibilities and performance expectations for team members.

Provide coaching, guidance and development opportunities.

Build efficient workflows and operating procedures across e-commerce, marketing and customer service functions.

Foster a commercially driven, customer-focused and collaborative working culture.

12. Agency & Partner Management

Manage digital marketing agencies, creative agencies, marketplace partners, fulfilment providers, website vendors and other external service providers.

Establish clear performance expectations and deliverables.

Monitor agency and vendor performance against agreed KPIs and budgets.

Ensure external partners support the company’s commercial and brand objectives.

Requirements

Bachelor’s Degree in Business, Marketing, E-Commerce or a related field.

Minimum 4–6 years of relevant experience in e-commerce, digital commerce, online retail or related roles.

Proven experience managing e-commerce businesses and achieving online sales targets.

Proven hands‑on experience independently managing at least one major marketplace such as Shopee, Lazada or TikTok Shop.

Strong understanding of marketplace operations, campaigns, merchandising and platform performance.

Experience managing D2C websites or online stores.

Experience with Shopify, WooCommerce or comparable e-commerce platforms would be an advantage.

Strong understanding of digital marketing including Meta Ads, Google Ads, TikTok Ads and performance marketing.

Experience managing digital marketing budgets and external agencies.

Strong understanding of e-commerce metrics including conversion rate, CAC, ROAS, AOV and channel profitability.

Experience managing online marketing campaigns, promotions and product launches.

Experience overseeing social media and digital content activities.

Experience managing customer service or online customer experience functions.

Understanding of order fulfilment, inventory planning, logistics, returns and refunds.

Strong analytical, commercial and problem-solving skills.

Strong leadership and stakeholder-management capabilities.

Experience managing and developing a team.

Regional exposure to both Malaysia and Singapore e-commerce markets is highly preferred.

Experience in consumer electronics, home appliances, lighting, health-tech, FMCG or other consumer-facing industries would be an advantage.

Results‑driven, commercially minded and comfortable operating in a fast‑growing business environment.

Willing to remain hands‑on when required, particularly during the initial business‑building stage.

Based in Johor and willing to travel within Malaysia and Singapore when required.