Head of Global eCommerce

Private Advertiser; Petaling Jaya; On-site; MYR 300,000 - 600,000; Full time

Job summary

Private Advertiser is seeking a commercially driven Head of Global E-Commerce to build, scale and grow our digital commerce across Malaysia and international markets. The role combines commercial strategy, marketplace excellence and performance marketing to deliver sustainable revenue and profitability.

The successful candidate will lead a high-performing e-commerce team, own revenue growth, ROI and marketplace performance while collaborating with Marketing, Finance, Supply Chain and Product

Qualifications

• Bachelor's Degree in Business, Marketing, E-Commerce or a related field.
• Minimum 8-10 years of relevant experience with leadership in e-commerce or digital commerce.

Responsibilities

• Develop and execute strategies to drive sustainable revenue, profitability and market growth across domestic and international e-commerce channels.
• Lead and optimise key platforms including Shopee, Lazada, TikTok Shop, Amazon, Walmart, brand webstores and future digital marketplaces.
• Own sales and profitability performance with focus on margins, pricing, promotional effectiveness and channel contribution.
• Drive commercial returns from paid advertising, campaigns, promotions and affiliate programmes through ROI and ROAS management.
• Identify, launch and grow new international markets, marketplaces and cross-border e-commerce opportunities.
• Analyse sales, customer behaviour, conversion and channel performance to identify growth opportunities.
• Partner with Marketing, Finance, Supply Chain, Operations and Product teams to deliver business objectives.
• Lead, coach and develop the e-commerce team, establishing KPIs, accountability and succession capability.

Skills

E-commerce leadership

Marketplace management

Performance marketing

P&L management

Cross-border ecommerce

Data analytics

Team leadership

Education

Bachelor's Degree in Business/Marketing/E-Commerce

Tools

Shopee

Lazada

TikTok Shop

Amazon

Walmart

Brand webstores

Job description

Are you ready to take e-commerce growth to the next level?

We are looking for a commercially driven e-commerce leader who is ready to build, scale and grow our digital commerce business across Malaysia and international markets.

As part of our Sustainable Brands business, you will lead e-commerce growth across multiple consumer brands and digital channels — combining commercial strategy, marketplace excellence, performance marketing and international expansion.

If you think beyond GMV and understand how to turn digital growth into sustainable revenue and profitability, we want to hear from you.

Why does this job exist and why is it critical?

The Head of Global E-Commerce is responsible for driving the overall commercial performance of our e-commerce business.

This role owns revenue growth, profitability, ROI, marketplace performance and international expansion, while building a high-performing e-commerce team capable of supporting the next phase of business growth.

Key Responsibilities

• E-Commerce Strategy & Growth: Develop and execute strategies to drive sustainable revenue, profitability and market growth across domestic and international e-commerce channels.
• Marketplace Management: Lead and optimise key platforms including Shopee, Lazada, TikTok Shop, Amazon, Walmart, brand webstores and future digital marketplaces.
• Commercial & P&L Performance: Own sales and profitability performance, with strong focus on margins, pricing, promotional effectiveness and channel contribution.
• Performance Marketing & ROI: Drive commercial returns from paid advertising, campaigns, promotions and affiliate programmes through disciplined ROI and ROAS management.
• International Expansion: Identify, launch and grow new international markets, marketplaces and cross-border e-commerce opportunities.
• Data & Performance: Analyse sales, customer behaviour, conversion and channel performance to identify growth opportunities and implement corrective actions.
• Cross-Functional Collaboration: Partner closely with Marketing, Finance, Supply Chain, Operations and Product teams to deliver business objectives.
• Leadership & Team Development: Lead, coach and develop the e-commerce team, establishing clear KPIs, accountability and succession capability.

Requirements to be successful in this position

Bachelor's Degree in Business, Marketing, E-Commerce, Digital Commerce or a related field.

Minimum 8-10 years of relevant experience, with proven leadership experience in e-commerce or digital commerce.

Experience within FMCG, beauty, wellness, mother & baby or consumer products is preferred.

Proven track record in driving online revenue, profitability and business growth.

Strong knowledge of Shopee, Lazada, TikTok Shop, performance marketing and affiliate commerce.

Cross-border or international e-commerce experience is highly advantageous.

Strong commercial understanding of P&L, margins, ROI/ROAS and channel profitability.

Strong analytical, business and people leadership capabilities.

Hands-on, commercially driven and comfortable operating in a fast-paced, performance-driven environment.

We welcome individuals who are passionate about building businesses, developing people and creating meaningful commercial impact.