Manager, E-Commerce

CompAsia Sdn Bhd; Petaling Jaya; On-site; MYR 300,000 - 420,000; Full time

Job summary

CompAsia Sdn Bhd seeks a visionary Head of E-Commerce to lead Malaysia’s e-commerce strategy, operations, and growth across website and marketplaces. You will be accountable for profitability, performance, and customer experience, aligning internal teams to deliver strong commercial outcomes.

You will own the P&L, set revenue targets, forecast performance, and build a capable team to execute plans with cross-functional stakeholders.

Qualifications

• Bachelor’s degree in business, marketing, e-commerce or related field; MBA preferred.
• 7–10 years in digital commerce with 3+ years in a senior leadership role.
• Strong analytical and commercial mindset with P&L ownership experience.
• Deep understanding of digital marketing, UI/UX, campaign planning and data analytics.
• Proven experience in leading high-performing teams and influencing cross-functional stakeholders.
• Familiar with web and marketplace platforms (e.g. Shopify, TikTok, Lazada, Shopee).

Responsibilities

• Take full ownership of e-commerce P&L, KPIs, revenue targets, and profitability.
• Develop and execute short-, mid-, and long-term strategies to drive growth across all e-commerce channels.
• Build and lead a high-performing team to execute operational and commercial plans.
• Analyse daily, weekly, and monthly sales performance, traffic, and conversion metrics.
• Provide forecasts and insights to support planning and decision-making.
• Collaborate with marketing, product, and creative teams for end-to-end execution.
• Own and improve the customer experience, UI/UX, and sales funnel.
• Develop strategic industry partnerships to expand reach and acquisition.
• Collaborate with tech, logistics, finance to deliver digital projects and improvements.

Skills

P&L ownership

Data analytics

Digital marketing

UI/UX

Campaign planning

Leadership

Cross-functional collaboration

Marketplace platforms

Education

Bachelor’s degree in Business, Marketing, E-commerce or related field

MBA preferred

Tools

Shopify

TikTok

Lazada

Shopee

Job description

We are seeking a visionary and performance-driven Head of E-Commerce (Malaysia) to lead the overall e-commerce business strategy, operations, and growth initiatives across our website and marketplace platforms. This leadership role will be fully accountable for the profitability, performance, and customer experience of the e-commerce business in Malaysia, while aligning internal teams and stakeholders toward delivering strong commercial outcomes

Key Responsibilities:

1. Performance Ownership & Strategic Leadership

Take full ownership of e-commerce P&L, KPIs, revenue targets, and profitability.

Develop and execute short-, mid-, and long-term strategies to drive growth across all e-commerce channels (owned and marketplace platforms).

Build and lead a high-performing team to execute operational and commercial plans.

2. Data Analysis & Forecasting

Analyse daily, weekly, and monthly sales performance, traffic, and conversion metrics to identify trends, gaps, and opportunities.

Provide clear, actionable forecasts and insights to support planning and decision-making.

Connect stock availability with market demand, price points, and competitor activity.

Cross-reference marketing investments against sales outcomes to optimize performance and ROI.

4. Campaign Planning & Commercial Activation

Design and deploy e-commerce campaigns that align with seasonal trends, promotional periods, and new product launches.

Collaborate with marketing, product, and creative teams to ensure end-to-end execution across platforms.

5. Customer Journey & UX

Own and continuously improve the customer experience, UI/UX, and sales funnel on the e-commerce website.

Lead experiments and initiatives to enhance engagement, conversion rate, and repeat purchases.

6. Partnership Development

Develop strategic industry partnerships (e.g. fintech, telco, retail, rewards platforms) to expand reach, improve value propositions, and boost customer acquisition.

7. Cross-Functional Influence & Execution

Collaborate closely with internal stakeholders (e.g. tech, marketing, logistics, customer service, finance) to ensure timely delivery of digital projects and enhancements.

Drive a culture of agility, accountability, and innovation within the e-commerce team and across the organization.

Requirements:

Bachelor’s degree in Business, Marketing, E-commerce or related field (MBA preferred).

Minimum 7–10 years of experience in digital commerce, with at least 3+ years in a senior leadership role.

Strong analytical and commercial mindset with P&L ownership experience.

Deep understanding of digital marketing, UI/UX, campaign planning, and data analytics.

Proven experience in leading high-performing teams and influencing cross-functional stakeholders.

Familiar with web and marketplace platforms (e.g. Shopify, tik tok, Lazada, Shopee).

CompAsia is a digital and technology company that provides end-to-end solutions for certified pre-owned devices focusing on the mobile phone life-cycle value chain. Our focus is on delivering a mobile phone lifecycle experience not limited to Trading, Financing and Insurance.

CompAsia is a digital and technology company that provides end-to-end solutions for certified pre-owned devices focusing on the mobile phone life-cycle value chain. Our focus is on delivering a mobile phone lifecycle experience not limited to Trading, Financing and Insurance.