Digital Marketing Executive - SEM

AT Solution Limited; Kuala Lumpur; On-site; MYR 39,000 - 84,000; Full time

Job summary

AT Solution Limited in Kuala Lumpur, Malaysia is seeking a Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other key platforms. You will lead creative ideation, track performance, and collaborate with cross-functional teams to improve CPL/CPA/ROI.

The role requires hands-on experience with ad platforms, tracking tech, and data analysis. Strong English and Chinese language skills are a plus, with a fast-paced environment and

Qualifications

• Proven hands-on experience managing digital ad campaigns across major platforms.
• Strong analytical skills with ability to interpret metrics and optimize campaigns.
• Proficiency in GTM/GA4 tracking implementations and data flow troubleshooting.

Responsibilities

• Plan, set up, and manage end-to-end paid ad campaigns on Meta Ads and Google Ads.
• Ideate and craft creative strategies and copy tailored to target audiences.
• Optimize targeting, creatives, bidding, and landing pages to hit CPL, CPA, and ROI targets.
• Plan and execute structured A/B tests across creatives, copy, and audience segments.
• Serve as the technical Go-To person for mar-tech, tracking, and data quality.

Skills

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Excel

Tools

Google Tag Manager

GA4/GA360

Zapier

Salesforce

Job description

Campaign Management: Plan, set up, and manage end-to-end paid ad campaigns on Meta Ads and Google Ads, with additional platforms (TikTok Ads, LinkedIn Ads) as key growth channels.

Ideation & Creative Strategy: Proactively brainstorm creative campaign concepts, formulate messaging strategies, and write compelling ad copy/content tailored to target audiences across different platforms.

Optimization: Continuously optimize audience targeting, creative variations, bidding strategies, and landing pages to achieve target CPL, CPA, and ROI metrics.

Experimentation: Plan and execute structured A/B tests across ad creatives, copy, and audience segments to drive continuous performance improvements.

Mar-Tech, Tracking & Operations

Technical Go-To Person: Serve as the team’s subject matter expert for marketing technology, tracking implementations, and data flow troubleshooting.

Tracking & Attribution Setup: Hands-on setup, auditing, and management of tracking systems using Google Tag Manager (GTM), GA4 / GA360, pixels, and server-side tracking (CAPI).

CRM & Automation Integration: Build and maintain seamless data connections between marketing platforms, automated workflows via Zapier, and Salesforce (or equivalent CRMs) to ensure accurate lead attribution.

Data Analysis & Communication

Performance Monitoring: Analyze daily performance metrics, spot anomalies early, and troubleshoot technical drop-offs across the funnel.

Reporting: Build clear performance dashboards and extract actionable insights, moving beyond simple metrics to business recommendations.

Cross-Team Alignment: Actively participate in strategy and campaign meetings—bringing a strong, clear perspective to discussions and collaborating closely with creative and operational teams.

Job Requirements

Junior role: 1–2 years of hands‑on experience running Meta Ads and Google Ads.

Senior role: 3+ years of experience with proven mastery in paid acquisition and technical tracking.Candidates with more extensive experience may be considered for a Senior role.

Strong hands‑on proficiency in Meta Ads Manager and Google Ads. Experience with TikTok Ads and LinkedIn Ads is a strong plus.

Solid understanding and practical experience with Google Tag Manager (GTM), GA360/GA4, Zapier, and integrating data with Salesforce or similar CRMs.

Advanced skill set in Excel, including comfort with pivot tables, data manipulation, and performance modeling.

Prior experience managing campaigns in regulated or sensitive verticals.

Naturally curious, comfortable with data manipulation, and methodical when troubleshooting technical tracking or performance issues.

A self‑starter who thrives in a fast‑paced environment, capable of juggling multiple tasks while maintaining quality.

Possesses a clear mindset and is comfortable voicing opinions, presenting data insights, and advocating for ideas during team meetings.

Excellent command of written and spoken English and Chinese, understand Cantonese is a plus.

We offer an exciting career opportunity and competitive remuneration to the successful candidate.

All information provided will be treated in strict confidence and used solely for the recruitment purposes.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Marketing (SEM)?
• Do you have experience with multi‑variate and A/B testing methodologies?
• Which of the following languages are you fluent in?

What can I earn as a Digital Marketing Executive