Digital Marketing & Growth Lead

EUNIKI; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

EUNIKI in Kuala Lumpur seeks a seasoned Digital Marketing Lead to drive day-to-day campaign execution and coordinate Content, Creative, KOL, Social Media and Commerce teams.

You will develop digital strategies aligned with business goals, oversee content calendars and publishing, monitor paid campaigns and growth metrics, guide TikTok, Instagram, Facebook and Xiaohongshu, and work with the Founder on new growth initiatives and AI-driven improvements.

Qualifications

• 4–6 years of experience in digital marketing, social media, advertising or related fields.
• 1–2 years of experience leading or supervising a team.
• Agency experience is highly preferred.
• Strong understanding of social media, content marketing and digital campaigns.
• Familiar with TikTok, Instagram, Facebook and creator/influencer marketing.

Responsibilities

• Lead day-to-day execution of digital marketing campaigns and internal media projects.
• Manage and coordinate Content, Creative, KOL, Social Media and Commerce teams.
• Develop digital, social media and content strategies based on business and client objectives.
• Oversee content calendars, production, publishing and campaign timelines.
• Monitor social media performance, paid campaigns and key growth metrics.
• Guide TikTok, Instagram, Facebook, Xiaohongshu and emerging platform strategies.
• Work with the KOL team on influencer campaigns, creator partnerships and content execution.
• Work with the Commerce team on TikTok LIVE, affiliate and conversion initiatives.
• Review creative and content quality before delivery or publishing.
• Identify workflow bottlenecks and improve team productivity.
• Build clear SOPs, reporting structures and working processes.
• Explore AI tools, automation and new technologies to improve marketing efficiency.
• Work closely with the Founder on new growth initiatives, media properties and business opportunities.

Skills

Digital marketing

Team leadership

Content marketing

Campaign management

Social media

Influencer marketing

Creative coordination

Job description

Lead the day-to-day execution of digital marketing campaigns and internal media projects.

Manage and coordinate Content, Creative, KOL, Social Media and Commerce teams.

Develop digital, social media and content strategies based on business and client objectives.

Oversee content calendars, production, publishing and campaign timelines.

Monitor social media performance, paid campaigns and key growth metrics.

Guide TikTok, Instagram, Facebook, Xiaohongshu and emerging platform strategies.

Work with the KOL team on influencer campaigns, creator partnerships and content execution.

Work with the Commerce team on TikTok LIVE, affiliate and conversion initiatives.

Review creative and content quality before delivery or publishing.

Identify workflow bottlenecks and improve team productivity.

Build clear SOPs, reporting structures and working processes.

Explore AI tools, automation and new technologies to improve marketing efficiency.

Work closely with the Founder on new growth initiatives, media properties and business opportunities.

Requirements

Minimum 4–6 years of experience in digital marketing, social media, advertising, influencer marketing or related fields.

At least 1–2 years of experience leading or supervising a team.

Agency experience is highly preferred.

Strong understanding of social media, content marketing and digital campaigns.

Familiar with TikTok, Instagram, Facebook and creator/influencer marketing.

Understanding of paid media and performance metrics such as CPM, CPC, ROAS, engagement and conversion.

Able to manage multiple campaigns and priorities simultaneously.

Strong leadership, communication and problem-solving skills.

Comfortable working in a fast-moving environment.

Proactive and able to make decisions without waiting for constant direction.

Experience with TikTok Shop, LIVE Commerce, affiliate marketing, Xiaohongshu or AI marketing tools is an advantage.

Who We're Looking For

You may be currently working as a:

We are especially interested in candidates who have managed both people and campaigns.

You should enjoy building a team, improving how things work and turning marketing activity into actual business growth.

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Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have in a Digital Marketing Role? Which of the following types of qualifications do you have?

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