Digital Marketing Executive

21 Days Learning Lab Sdn Bhd; Johor; On-site; MYR 33,000 - 67,000; Full time

Job summary

21DAYS Learning Lab Sdn Bhd in Setia Tropika, Johor Bahru, invites a hands-on Marketing Executive to drive campaigns and lead generation. You will run and optimise paid ads, monitor performance, and collaborate with our Media and Sales teams to support business growth and course launches.

This full-time role requires 1–2 years of digital marketing experience, hands-on Meta Ads (Facebook & Instagram), comfort with numbers, and a passion for testing ideas to improve results.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business, Communications or related field.
• 1–2 years of digital marketing experience.
• Hands-on with Meta Ads (Facebook & Instagram).
• Understanding of CPM, CTR, CPC, CPL and conversion rate.

Responsibilities

• Plan and execute marketing campaigns for courses, events and launches.
• Set up and optimise Meta Ads campaigns across platforms.
• Manage audiences, budgets, placements and retargeting.
• Monitor key metrics and report insights.
• Coordinate landing pages and marketing materials.
• Collaborate with Media and Sales teams to drive leads.

Skills

Digital marketing

Campaign management

Meta Ads

Analytical skills

Communication skills

Independent working

Ownership

Education

Diploma or Bachelor's Degree in Marketing, Business, Communications

Tools

Meta Ads Manager

Job description

We are seeking a hands-on and results-driven Marketing Executive to join our growing team at 21DAYS Learning Lab Sdn Bhd, based in Setia Tropika, Johor Bahru.

In this full-time role, you will be responsible for executing marketing campaigns, running and optimising paid ads, tracking campaign performance and working closely with our Media and Sales teams to generate leads and support business growth.

This role is suitable for someone with at least 1-2 years of digital marketing experience who has hands-on experience with Meta Ads, is comfortable working with numbers and enjoys testing different ideas to improve campaign results.

What you'll be doing

Plan and execute marketing campaigns for courses, events, launches and other company initiatives

Set up, manage and optimise Meta Ads (Facebook & Instagram) campaigns

Manage campaign audiences, targeting, retargeting, budgets and ad placements

Monitor key advertising metrics including CPM, CTR, CPC, CPL, conversion rate and frequency

Track campaign performance from leads and registrations to show-up and conversion results

Identify underperforming campaigns, ads or creatives and take action to improve results

Conduct A/B testing on creatives, copy, audiences and campaign approaches

Work closely with the Media team to develop and improve creatives based on campaign performance

Coordinate landing pages, registration flows and other marketing materials required for campaigns

Work closely with the Sales team to understand lead quality, customer feedback and conversion performance

Monitor advertising budgets and ensure marketing spend is used effectively

Prepare campaign reports with key findings, insights and recommended next actions

Conduct post-campaign reviews to identify what worked, what didn't and what can be improved

Support other marketing initiatives and projects when required

What we're looking for

Diploma or Bachelor's Degree in Marketing, Business, Communications or a related field

At least 1-2 years of relevant digital marketing experience

Hands-on experience in running Meta Ads (Facebook & Instagram)

Familiar with Meta Ads Manager and basic campaign setup, targeting and optimisation

Good understanding of digital marketing metrics such as CPM, CTR, CPC, CPL and conversion rate

Basic understanding of marketing funnels, lead generation and retargeting

Comfortable analysing campaign data and using numbers to make decisions

Able to identify problems and recommend improvements instead of only reporting results

Able to work independently and manage multiple campaigns and deadlines

Responsible, proactive and willing to take ownership of assigned campaigns

Good communication and coordination skills

Willing to test, learn and continuously improve

Experience in education, events, lead generation or high-ticket products will be an added advantage

Why Join Us?

At 21DAYS, we believe good marketing is more than launching campaigns or running ads - it's about understanding the numbers, learning what works and continuously finding ways to create better results.

If you are someone who enjoys experimenting with campaigns, takes ownership of your work and wants to grow your digital marketing skills together with a driven team, we'd love to hear from you.