Digital Marketing Executive

Cycle & Carriage Bintang Berhad; Malaysia; On-site; MYR 39,060 - 50,220; Full time

Job summary

A leading automotive company in Malaysia is seeking a Digital Marketing Executive. This role involves managing digital strategies, analyzing market trends, and enhancing online presence. Candidates should have a diploma in Digital Marketing and at least 2 years of relevant experience. Proficiency in English is essential, and Mandarin is a plus. This position offers a dynamic working environment and opportunities for growth.

Qualifications

• Minimum 2 years’ experience as a Digital Marketing Executive or comparable role.
• Proven ability to lead SEO/SEM efforts and manage social media marketing.

Responsibilities

• Identify trends and create engaging content for online presence.
• Plan and execute paid advertising campaigns.
• Guide development of effective SEO and SEM strategies.
• Track and report on campaign performance.
• Utilize data insights to create personalized content.

Skills

SEO/SEM Management

Social Media Marketing

Digital Advertising

Audience Segmentation

Website Analytics

Communication

Education

Diploma / Degree in Digital Marketing

Job description

• Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation: Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring: Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment: Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support: Assist with ad-hoc marketing projects and customer events.

JOB REQUIREMENTS:

• Diploma / Degree in Digital Marketing or a similar field.
• Minimum 2 years’ experience as a Digital Marketing Executive or comparable role.
• Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strategic mindset with strong tactical execution abilities.
• Pleasant, team-oriented personality with excellent communication and interpersonal skills.
• Excellent command of English (written and spoken). Mandarin proficiency is an advantage.