Marketing Manager (Digital)

BC LUX SDN BHD; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

BC LUX SDN BHD is seeking a Marketing Manager to lead digital marketing initiatives and brand growth in Malaysia. You will develop integrated strategies, drive customer acquisition through organic and paid channels, and manage social media across platforms such as Instagram, Facebook, Xiaohongshu, and TikTok.

The role requires hands-on experience with Meta, Xiaohongshu, and TikTok advertising, strong leadership, and data-driven decision-making to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 5+ years of relevant marketing experience with at least 2 years in a supervisory or managerial role.
• Proven experience developing and executing digital marketing strategies.
• Hands-on experience managing Meta, Xiaohongshu (RED) and TikTok ads with measurable results.
• Strong knowledge of social media marketing, paid advertising, content marketing, and analytics.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Plan and manage annual marketing calendars, campaigns, and promotions.
• Strengthen brand awareness, positioning, and customer engagement across digital channels.
• Oversee social media across Instagram, Facebook, Xiaohongshu, and TikTok.
• Plan, execute, manage, and optimize paid advertising campaigns with clear ROI.

Skills

Leadership

Analytical thinking

Digital marketing

Content marketing

Social media marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads Manager

Xiaohongshu Ads

Google Analytics

Job description

We are seeking a strategic, creative, and results-driven Marketing Manager to lead the company's digital marketing initiatives and brand growth. The successful candidate will be responsible for developing and executing integrated marketing strategies, managing digital advertising campaigns, overseeing social media platforms, and driving customer acquisition through both organic and paid channels. This role requires strong leadership, analytical skills, and hands-on experience with Meta, Xiaohongshu (RED), and TikTok marketing.

Key Responsibilities

Marketing Strategy & Brand Management

Develop and implement comprehensive marketing strategies aligned with the company's business objectives.

Plan and manage annual marketing calendars, campaigns, and promotional activities.

Strengthen brand awareness, positioning, and customer engagement across all digital channels.

Monitor market trends, customer insights, and competitor activities to identify growth opportunities.

Manage the marketing budget and ensure effective allocation of resources to maximize ROI.

Digital Marketing & Social Media

Oversee the company's digital presence across Instagram, Facebook, Xiaohongshu (RED), and TikTok.

Develop content strategies and manage content calendars to ensure consistent brand messaging.

Lead the creation of engaging digital content, including posts, videos, reels, stories, and promotional campaigns.

Monitor platform performance and implement strategies to increase reach, engagement, and conversions.

Paid Digital Advertising

Plan, execute, manage, and optimize paid advertising campaigns across:

TikTok Ads Manager

Manage advertising budgets and ensure campaigns deliver strong ROI and meet business objectives.

Develop audience targeting strategies, retargeting campaigns, A/B testing, and conversion optimization initiatives.

Monitor campaign performance using key metrics including CPC, CPM, CTR, CPA, ROAS, and conversion rates.

Prepare regular campaign performance reports and recommend optimization strategies based on data and insights.

Stay updated on platform algorithms, advertising policies, and digital marketing best practices.

Content, Campaign & KOL Management

Lead the planning and execution of integrated marketing campaigns, product launches, seasonal promotions, and brand initiatives.

Manage relationships with creative agencies, designers, photographers, videographers, influencers, and KOLs.

Identify and collaborate with suitable influencers and content creators to increase brand exposure and sales.

Measure campaign and influencer performance to ensure marketing objectives are achieved.

Analytics & Performance

Analyze marketing and advertising performance using analytics tools and prepare management reports.

Track KPIs, customer acquisition costs, campaign effectiveness, and overall marketing ROI.

Make data-driven recommendations to improve marketing performance and customer engagement.

Leadership & Cross-functional Collaboration

Lead and mentor the marketing team while fostering a collaborative and high-performance culture.

Work closely with Sales, Operations, Product, and external partners to ensure successful campaign execution.

Manage relationships with marketing agencies, media partners, and vendors where applicable.

Additional Responsibilities

Perform any other ad-hoc duties and responsibilities as assigned by Management from time to time.

Requirements

Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related field.

Minimum 5 years of relevant marketing experience, with at least 2 years in a supervisory or managerial role.

Proven experience developing and executing successful digital marketing strategies.

Hands-on experience managing Meta Ads, Xiaohongshu (RED) Ads, and TikTok Ads with measurable business results.

Strong knowledge of social media marketing, paid advertising, content marketing, and digital analytics.

Proficiency in Meta Ads Manager, TikTok Ads Manager, and Xiaohongshu advertising platform.

Experience with Google Analytics, Meta Pixel, TikTok Pixel, or similar tracking and analytics tools.

Excellent project management, leadership, communication, and stakeholder management skills.

Strong analytical mindset with the ability to interpret campaign data and optimize performance.

Fluent in Mandarin; proficiency in English and/or Bahasa Malaysia is an added advantage.