Digital Marketing Specialist

Hexamatics; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Hexamatics in Kuala Lumpur is seeking a Digital Marketing Specialist to plan and execute campaigns across content, social media, email, and paid channels. You will track performance, optimize campaigns with data-driven approaches, and design lead funnels to maximize conversions.

The role requires 1–2 years of hands-on paid search and social media experience, fluency in English and Chinese, and strong copywriting and analytical skills. Based in Kuala Lumpur, on-site at the office.

Qualifications

• Diploma/Bachelor Degree in Marketing or relevant field.
• Strong interpersonal and analytical mindset with teamwork and independence.
• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• 1–2 years hands-on experience with paid search and social media campaigns.
• Working knowledge of ad serving tools (DART, Atlas).
• Proficiency in web analytics tools (Google Analytics, NetInsight, WebTrends).
• Experience with retargeting, social media ads, paid search, programmatic advertising.
• Experience in target audience identification and digital campaigns.
• 1–2 years experience with instant messaging campaigns (WeChat, WhatsApp, Telegram).
• Fluent in English and Chinese. Writing advertising copy skills. 1–2 years with funnels and lead gen.

Responsibilities

• Plan, and execute digital marketing strategies and campaigns across content, social, display, email, instant messaging, and search.
• Track, measure, and optimize paid campaigns using data-driven approaches (A/B testing, split testing).
• Design and optimize lead funnels to maximize conversions.
• Update and maintain landing pages to improve conversion rates.
• Support development of the marketing customer database.
• Collaborate with the marketing team to maintain performance and ROI.
• Stay updated with digital marketing trends and new channels.

Skills

Digital marketing

Content marketing

Social media

SEO

SEM

Data analysis

A/B testing

Copywriting

Lead generation

Instant messaging campaigns

Education

Diploma/Bachelor Degree in Marketing

Tools

DART/Atlas

Google Analytics

WebTrends

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Digital Marketing Specialist

JOB ACCOUNTABILITIES / KEY RESULTAREA

• Plan, and execute digital marketingstrategies and campaigns, including content, social media, display advertising,email, instant messaging, search engine marketing
• Track, measure, generate reports andoptimize paid marketing campaigns with data-driven approaches (e.g. splittesting, A/B testing etc.)
• Design and optimize lead funnels tomaximize conversions, by optimising targeting, copy and messaging
• Update, optimize and maintain leadpage (landing page) to improve conversion
• Support the development of marketingcustomer database
• Collaborate with marketing team matesto maintain and upgrade marketing performance and ROI
• Stay up-to-date with digital marketingtrends and potential new channels and strategies to keep us ahead

QUALIFICATIONS & COMPETENCES

• Diploma/Bachelor Degree in Marketingor relevant field
• Good interpersonal, communication,analytical mindset, negotiation skills, innovative thinking and versatileability to work in a team and work independently
• Proven experience as Digital MarketingExecutive or similar role
• Excellent understanding of digitalmarketing concepts and best practices
• Minimum 1-2 years hands-on experiencewith planning, building, optimizing paid search and social media campaigns
• Working knowledge of ad serving tools(e.g., DART, Atlas)
• Perfect knowledge of web analytictools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• In-depth knowledge of various paidchannels and technologies including re-targeting, social media advertising,paid search, programmatic advertising etc.
• Experience in identifying targetaudiences and devising digital campaigns that engage, inform and motivate
• Minimum 1 years hands-on experiencewith planning and executing of instant messaging campaigns including WeChat,WhatsApp and Telegram
• Fluent in spoken and written Englishand Chinese
• Possess some skill and experience inwriting advertising copy (professionally and creatively)
• Minimum 1-2 years experience in clickfunnels and social media lead generation solutions
• Good understanding of SEO &minimum 1-year experience with SEM, including keyword research
• Excellent organizational andtime-management skills, communications & interpersonal skills
• Proactive and consistently alignedwith our company's objective and vision