CRM Campaigns Lead | Loyalty & Personalization

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

LAC Brand, part of V3 Brands, is seeking a CRM professional to drive campaigns across email, SMS, push and other channels in Malaysia. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Ops to optimise messaging and loyalty initiatives.

Ideal candidates have a Diploma in Business, Sales and Marketing and at least five years of CRM/loyalty experience, with proficiency in Salesforce or HubSpot and a knack for data-driven decision making.

Qualifications

• A Diploma in Business, Sales and Marketing or equivalent.
• Fluent written and spoken English and Bahasa Malaysia; Mandarin a plus.
• Minimum 5 years of relevant CRM experience, loyalty programmes a plus.
• Hands-on experience with CRM platforms, marketing automation, and analytics systems.
• Strong segmentation, personalization and direct marketing skills.

Responsibilities

• Plan and execute CRM campaigns across email, SMS, push notifications and other channels.
• Develop customer lifecycle programmes covering onboarding, engagement, retention and reactivation.
• Create customer segments based on purchase behaviour, preferences and engagement.
• Develop and optimise personalised messaging, dynamic content and campaign templates with stakeholders.
• Support growth and management of the customer database with data accuracy and privacy compliance.

Skills

CRM campaigns

Data analysis

Stakeholder collaboration

Communication skills

Campaign optimization

Education

Diploma in Business, Sales and Marketing

Tools

Salesforce

HubSpot Marketing Hub

Klaviyo

Braze

Adobe Photoshop

Job description

LAC Brand, part of V3 Brands, is seeking a CRM professional to drive campaigns across email, SMS, push and other channels in Malaysia. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Ops to optimise messaging and loyalty initiatives.

Ideal candidates have a Diploma in Business, Sales and Marketing and at least five years of CRM/loyalty experience, with proficiency in Salesforce or HubSpot and a knack for data-driven decision making.