CRM Senior Executive/ CRM Assistant Manager

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Annual bonuses

Comprehensive benefits

Employee wellness

Job summary

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD is seeking a CRM professional to lead campaigns across email, SMS and other channels. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Operations to align CRM with business goals.

The ideal candidate has a Diploma in Business or Marketing, 5+ years of CRM experience, strong English and Bahasa Malaysia, and familiarity with Salesforce and analytics tools.

Qualifications

• A Diploma in Business, Sales and Marketing or equivalent.
• Experience in managing a loyalty programme is an added advantage.
• Strong written and spoken communication in English and Bahasa Malaysia; Chinese is a plus.

Responsibilities

• Plan and execute CRM campaigns across email, SMS, push notifications and other channels.
• Develop customer lifecycle programmes for onboarding, engagement, retention and reactivation.
• Create customer segments based on purchase behaviour and engagement to deliver targeted communications.
• Develop and optimise personalised messaging and templates with stakeholders.
• Ensure data accuracy and compliance with privacy and consent requirements.
• Coordinate loyalty programme initiatives across channels.
• Analyse customer behaviour and campaign results to identify insights.
• Track and report CRM performance including engagement and revenue.
• Test and refine campaigns to improve results.
• Collaborate with Marketing, Sales and Retail Operations to align CRM with business goals.
• Growth opportunities and employee development are part of the culture.

Skills

CRM management

Marketing automation

Data analysis

Communication skills

English & BM proficiency

Salesforce knowledge

Education

Diploma in Business/Marketing

Tools

Salesforce

Excel

PowerPoint

Adobe Photoshop

Job description

LAC Brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. If you are passionate about making a positive impact on people’s lives, a career at LAC Global Brands may be the right fit for you.

Do you enjoy interacting with people?

Love facts and figures before making decisions?

If the above describes you, we want you.

As part of the team, you will:

• Plan and execute CRM campaigns across email, SMS, push notifications and other relevant communication channels
• Develop customer lifecycle programmes covering onboarding, engagement, retention and reactivation
• Create customer segments based on purchase behaviour, preferences and engagement to deliver targeted communications and offers
• Develop and optimise personalised messaging, dynamic content and campaign templates in collaboration with relevant stakeholders
• Support the growth and management of the customer database, maintaining data accuracy and ensuring compliance with applicable privacy and consent requirements
• Coordinate loyalty programme initiatives, including member benefits, offers and rewards, and ensure smooth implementation across channels
• Analyse customer behaviour, purchase patterns and campaign results to identify actionable insights and opportunities for improvement
• Track and report on CRM performance, including engagement, conversion, repeat purchases, retention and campaign revenue
• Test and refine campaign content, timing, targeting and customer journeys to improve results
• Work closely with Marketing, Sales, Retail Operations, and other stakeholders to align CRM initiatives with business objectives
• Of course, we are in the culture of grooming our employees, so there’s plenty of opportunity for you to grow in. After all, didn’t we say we are dynamic?

To succeed in this role, we will need you to have:

• A minimum Diploma in Business, Sales and Marketing or equivalent, with at least 5 years of relevant working experience. Experience in managing a loyalty programme will be an added advantage
• Good written and spoken communication skills in English and Bahasa Malaysia. Proficiency in Chinese will be an added advantage
• Knowledge of Salesforce, Microsoft Excel & PowerPoint, Adobe Photoshop can be a plus point
• Relevant experience in CRM, lifecycle marketing, loyalty programmes or customer retention
• Hands-on experience with CRM platforms, marketing automation tools and analytics systems
• A good understanding of customer segmentation, personalization and direct marketing best practices
• Strong analytical skills, with the ability to turn customer data into clear recommendations
• Confidence working with large customer databases and managing campaign data accurately
• Commercial awareness and an understanding of how CRM activities contribute to customer loyalty and business growth
• Strong communication and presentation skills, with the ability to work effectively with stakeholders across teams
• Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and competing deadlines
• A proactive, customer-focused mindset and a willingness to test new ideas and improve existing processes
• A collaborative approach, with the flexibility to support wider team priorities when needed

How will this career benefit you?

• Opportunity to develop your career with a reputable and stable organization
• Attractive rewards and recognition programmes, including annual fixed & performance bonuses, long service awards and other incentives
• Comprehensive employee benefits including insurance coverage, outpatient and specialist medical benefits, dental care and health screenings
• Staff purchase discounts and a workplace that promotes employee wellness and work‑life balance
• A meaningful opportunity to make a positive impact on community health and well‑being

LAC brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. Since its founding, LAC, short for Leader in Antioxidative Control™, has embarked on a pioneering journey to develop scientifically-based formulas, harnessing the best of eastern wisdom and western technology to fight free radicals, combat ageing brought forth by oxidative stress, and support you daily in looking, feeling, and functioning at your best. Having established a global presence since 1997, LAC’s reach includes Singapore, Malaysia, Philippines, Taiwan, China, Japan, Vietnam, Myanmar, U.S.A., Central & South Americas, and the Middle East. LAC stringently sources ingredients from around the globe, such as U.S., Japan, France, Australia, New Zealand and Switzerland to ensure utmost quality, and works only with most specialised partners in developing and manufacturing health solutions.