CRM Campaign Lead — Multi-Market Retention & Growth

ZALORA Group; Kuala Lumpur; In loco; MYR 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

ZALORA Group in Kuala Lumpur is seeking a CRM Marketing Specialist to own retention campaigns across Malaysia, Singapore and Hong Kong, driving multi-channel communications via email, push, and in-app messaging. You will segment audiences, set up campaigns in MoEngage/Braze or similar, and collaborate with marketing, onsite, performance marketing, and commercial teams to optimize engagement and revenue.

The ideal candidate has 3–5 years in CRM/retention marketing in e-commerce, a data-driven

Competenze

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3 - 5 years of hands-on experience in CRM/retention marketing, ideally in e-commerce, retail, or digital subscription businesses.
• Proven track record running multi-channel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).

Mansioni

• Lead the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) for Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behaviour, preferences, and priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in the CRM platform (MoEngage/Braze or similar), including audience, content, scheduling, and variants.
• Analyze campaign performance and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, and send times.
• Prepare regular performance reports and present learnings to stakeholders.

Conoscenze

CRM Marketing

Multichannel Campaigns

Data Analysis

A/B Testing

Copywriting

Stakeholder Management

Segmentation

Cantonese/Mandarin Copy

Formazione

Bachelor's degree in Marketing/Business/Communications

Strumenti

MoEngage

Braze

Iterable

Klaviyo

Descrizione del lavoro

ZALORA Group in Kuala Lumpur is seeking a CRM Marketing Specialist to own retention campaigns across Malaysia, Singapore and Hong Kong, driving multi-channel communications via email, push, and in-app messaging. You will segment audiences, set up campaigns in MoEngage/Braze or similar, and collaborate with marketing, onsite, performance marketing, and commercial teams to optimize engagement and revenue.

The ideal candidate has 3–5 years in CRM/retention marketing in e-commerce, a data-driven