CRM Assistant Manager

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

LAC Brand, part of V3 Brands, is seeking a CRM professional to drive campaigns across email, SMS, push and other channels in Malaysia. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Ops to optimise messaging and loyalty initiatives.

Ideal candidates have a Diploma in Business, Sales and Marketing and at least five years of CRM/loyalty experience, with proficiency in Salesforce or HubSpot and a knack for data-driven decision making.

Qualifications

• A Diploma in Business, Sales and Marketing or equivalent.
• Fluent written and spoken English and Bahasa Malaysia; Mandarin a plus.
• Minimum 5 years of relevant CRM experience, loyalty programmes a plus.
• Hands-on experience with CRM platforms, marketing automation, and analytics systems.
• Strong segmentation, personalization and direct marketing skills.

Responsibilities

• Plan and execute CRM campaigns across email, SMS, push notifications and other channels.
• Develop customer lifecycle programmes covering onboarding, engagement, retention and reactivation.
• Create customer segments based on purchase behaviour, preferences and engagement.
• Develop and optimise personalised messaging, dynamic content and campaign templates with stakeholders.
• Support growth and management of the customer database with data accuracy and privacy compliance.

Skills

CRM campaigns

Data analysis

Stakeholder collaboration

Communication skills

Campaign optimization

Education

Diploma in Business, Sales and Marketing

Tools

Salesforce

HubSpot Marketing Hub

Klaviyo

Braze

Adobe Photoshop

Job description

LAC Brand, a subsidiary of V3 Brands, is a leading health and wellness supplement brand with a global presence. If you are passionate about making a positive impact on people’s lives, a career at LAC Global Brands may be the right fit for you.

Do you enjoy interacting with people?

Love facts and figures before making decisions?

If the above describes you, we want you.

Plan and execute CRM campaigns across email, SMS, push notifications and other relevant communication channels

Develop customer lifecycle programmes covering onboarding, engagement, retention and reactivation

Create customer segments based on purchase behaviour, preferences and engagement to deliver targeted communications and offers

Develop and optimise personalised messaging, dynamic content and campaign templates in collaboration with relevant stakeholders

Support the growth and management of the customer database, maintaining data accuracy and ensuring compliance with applicable privacy and consent requirements

Coordinate loyalty programme initiatives, including member benefits, offers and rewards, and ensure smooth implementation across channels

Analyse customer behaviour, purchase patterns and campaign results to identify actionable insights and opportunities for improvement

Track and report on CRM performance, including engagement, conversion, repeat purchases, retention and campaign revenue

Test and refine campaign content, timing, targeting and customer journeys to improve results

Work closely with Marketing, Sales, Retail Operations, and other stakeholders to align CRM initiatives with business objectives

Of course, we are in the culture of grooming our employees, so there’s plenty of opportunity for you to grow in. After all, didn’t we say we are dynamic?

To succeed in this role, we will need you to have:

A minimum Diploma in Business, Sales and Marketing or equivalent, with at least 5 years of relevant working experience. Experience in managing a loyalty programme will be an added advantage

Good written and spoken communication skills in English and Bahasa Malaysia. Proficiency in Mandarin will be an added advantage

Knowledge of Salesforce, HubSpot Marketing Hub, Klaviyo, Braze or Adobe Photoshop can be a plus point

Relevant experience in CRM, lifecycle marketing, loyalty programme or customer retention

Hands-on experience with CRM platforms, marketing automation tools and analytics systems

A good understanding of customer segmentation, personalization and direct marketing best practices

Strong analytical skills, with the ability to turn customer data into clear recommendations

Confidence working with large customer databases and managing campaign data accurately

Commercial awareness and an understanding of how CRM activities contribute to customer loyalty and business growth

Strong communication and presentation skills, with the ability to work effectively with stakeholders across teams

Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and competing deadlines

A proactive, customer-focused mindset and a willingness to test new ideas and improve existing processes

A collaborative approach, with the flexibility to support wider team priorities when needed

How will this career benefit you?

Opportunity to develop your career with a reputable and stable organization

Attractive rewards and recognition programmes, including annual fixed & performance bonuses, long service awards and other incentives

Comprehensive employee benefits including insurance coverage, outpatient and specialist medical benefits, dental care and health screenings

Staff purchase discounts and a workplace that promotes employee wellness and work-life balance

A meaningful opportunity to make a positive impact on community health and well-being