Senior CRM & Lifecycle Campaigns Lead

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Annual bonuses

Comprehensive benefits

Employee wellness

Job summary

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD is seeking a CRM professional to lead campaigns across email, SMS and other channels. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Operations to align CRM with business goals.

The ideal candidate has a Diploma in Business or Marketing, 5+ years of CRM experience, strong English and Bahasa Malaysia, and familiarity with Salesforce and analytics tools.

Qualifications

• A Diploma in Business, Sales and Marketing or equivalent.
• Experience in managing a loyalty programme is an added advantage.
• Strong written and spoken communication in English and Bahasa Malaysia; Chinese is a plus.

Responsibilities

• Plan and execute CRM campaigns across email, SMS, push notifications and other channels.
• Develop customer lifecycle programmes for onboarding, engagement, retention and reactivation.
• Create customer segments based on purchase behaviour and engagement to deliver targeted communications.
• Develop and optimise personalised messaging and templates with stakeholders.
• Ensure data accuracy and compliance with privacy and consent requirements.
• Coordinate loyalty programme initiatives across channels.
• Analyse customer behaviour and campaign results to identify insights.
• Track and report CRM performance including engagement and revenue.
• Test and refine campaigns to improve results.
• Collaborate with Marketing, Sales and Retail Operations to align CRM with business goals.
• Growth opportunities and employee development are part of the culture.

Skills

CRM management

Marketing automation

Data analysis

Communication skills

English & BM proficiency

Salesforce knowledge

Education

Diploma in Business/Marketing

Tools

Salesforce

Excel

PowerPoint

Adobe Photoshop

Job description

LAC GLOBAL BRANDS (MALAYSIA) SDN BHD is seeking a CRM professional to lead campaigns across email, SMS and other channels. You will develop lifecycle programmes, segment customers, and collaborate with Marketing, Sales and Retail Operations to align CRM with business goals.

The ideal candidate has a Diploma in Business or Marketing, 5+ years of CRM experience, strong English and Bahasa Malaysia, and familiarity with Salesforce and analytics tools.