CRM Lifecycle Lead: Data-Driven Growth & Personalization

Grab; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental Leave

Birthday Leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork hours

Job summary

Grab is seeking a senior CRM marketer to own lifecycle campaigns across multiple channels (email, SMS, push, in-app) and partner with data science to optimize performance. You will drive customer growth and retention by crafting audience segments, content strategies, and journeys, while collaborating with regional and local teams to align on CRM initiatives.

You will work onsite in Petaling Jaya, partnering with Creative, Product, and Marketing to ensure campaigns are on-brand and impactful.

Qualifications

• 5+ years in marketing or business strategy for B2C CRM lifecycle.
• Experience building and launching lifecycle campaigns across channels.
• Strong data analysis to drive growth and retention.
• Proven project management and stakeholder engagement skills.
• Experience with multi-channel communications (email, SMS, push, in-app).

Responsibilities

• Own end-to-end CRM lifecycle campaigns across channels (email, SMS, push, in-app).
• Define audiences, content strategy, and user journeys with testing plans.
• Collaborate with Data Science to launch and maintain live campaigns.
• Identify growth opportunities with regional and local marketing teams.
• Advise on best practices, scale campaigns, and report CRM priorities.
• Brief Creative and Product teams to ensure on-brand communications.

Skills

CRM Marketing

Lifecycle Campaigns

Multi-channel Marketing

Data-driven Analysis

Stakeholder Management

Campaign Optimization

Education

Bachelor's Degree in CS/Engineering/Marketing/Digital Media

Tools

Salesforce Marketing Cloud

Pardot

Responsys

Adobe Campaign

Eloqua

Job description

Grab is seeking a senior CRM marketer to own lifecycle campaigns across multiple channels (email, SMS, push, in-app) and partner with data science to optimize performance. You will drive customer growth and retention by crafting audience segments, content strategies, and journeys, while collaborating with regional and local teams to align on CRM initiatives.

You will work onsite in Petaling Jaya, partnering with Creative, Product, and Marketing to ensure campaigns are on-brand and impactful.