Senior CRM Campaigns Lead — Regional Growth & Retention

ZALORA Group; Kuala Lumpur; Sur place; MYR 100 000 - 150 000; Plein temps

Résumé du poste

ZALORA Group is seeking an experienced CRM Marketing professional to plan and execute multi‑channel campaigns across Malaysia, Singapore and Hong Kong. You will own the CRM calendar, build audience segments, and collaborate with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.

The role requires hands‑on CRM/retention experience in ecommerce, strong data literacy, and the ability to test and optimize campaigns using MoEngage, Braze, Iterable, or

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years hands-on CRM/retention marketing in ecommerce/retail or digital subscriptions.
• Proven track record running multi-channel campaigns (email + push; SMS/WhatsApp/app inbox a plus).

Responsabilités

• Lead the content calendar and CRM campaigns across Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior and priorities.
• Coordinate calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in MoEngage/Braze with audiences and variants.
• Track campaign performance and derive actionable insights.
• Run A/B and multivariate tests to improve results.
• Prepare regular performance reports and present learnings to stakeholders.

Connaissances

CRM marketing

A/B testing

Data analysis

Copywriting

Stakeholder management

Campaign planning

Segmentation

Retention marketing

Multichannel campaigns

Localization/translation

Formation

Bachelor’s degree in Marketing, Business, Communications

Outils

MoEngage

Braze

Iterable

Klaviyo

Description du poste

ZALORA Group is seeking an experienced CRM Marketing professional to plan and execute multi‑channel campaigns across Malaysia, Singapore and Hong Kong. You will own the CRM calendar, build audience segments, and collaborate with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.

The role requires hands‑on CRM/retention experience in ecommerce, strong data literacy, and the ability to test and optimize campaigns using MoEngage, Braze, Iterable, or