CRM Campaign Lead: Segments, Testing & Growth

ZALORA SOUTH EAST ASIA PTE LTD; Kuala Lumpur; Presencial; MYR 60 000 - 90 000; Tempo integral

Resumo da oferta

ZALORA SOUTH EAST ASIA PTE LTD is hiring for a CRM Campaigns Manager to lead content calendars and execute CRM campaigns across Malaysia, Singapore and Hong Kong. You will build robust audience segments and coordinate cross‑functional calendars to align launches, events and promotions.

You will set up campaigns in MoEngage/Braze or similar, QA content and schedules, and analyze performance with regular reports to stakeholders.

Qualificações

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: read dashboards, basic spreadsheets, interpretation of metrics.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content and creatives for target audiences.
• Detail‑oriented with strong organizational skills; manage multiple campaigns and deadlines.
• Excellent communication and stakeholder management skills; work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM is a plus.
• Copywriting and translations in Cantonese/Mandarin experience is an advantage.

Responsabilidades

• Leading the content calendar and execution of CRM campaigns across Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in the CRM platform (MoEngage/Braze or similar).
• Track and analyze campaign performance (open rate, CTR, revenue, etc.) and derive insights.
• Run A/B and multivariate tests to improve performance.
• Prepare regular performance reports and share learnings with stakeholders.

Conhecimentos

Lifecycle marketing

Segmentation

Data analysis

A/B testing

Copywriting

Stakeholder mgmt

Formação académica

Bachelor’s degree in Marketing, Business, Communications or related field

Ferramentas

MoEngage

Braze

Iterable

Klaviyo

Descrição da oferta de emprego

ZALORA SOUTH EAST ASIA PTE LTD is hiring for a CRM Campaigns Manager to lead content calendars and execute CRM campaigns across Malaysia, Singapore and Hong Kong. You will build robust audience segments and coordinate cross‑functional calendars to align launches, events and promotions.

You will set up campaigns in MoEngage/Braze or similar, QA content and schedules, and analyze performance with regular reports to stakeholders.