Senior Executive- CRM

ZALORA Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

ZALORA Group is seeking an experienced CRM Marketing professional to plan and execute multi‑channel campaigns across Malaysia, Singapore and Hong Kong. You will own the CRM calendar, build audience segments, and collaborate with marketing, onsite, performance marketing, and commercial teams to drive engagement and revenue.

The role requires hands‑on CRM/retention experience in ecommerce, strong data literacy, and the ability to test and optimize campaigns using MoEngage, Braze, Iterable, or

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years hands-on CRM/retention marketing in ecommerce/retail or digital subscriptions.
• Proven track record running multi-channel campaigns (email + push; SMS/WhatsApp/app inbox a plus).

Responsibilities

• Lead the content calendar and CRM campaigns across Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior and priorities.
• Coordinate calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in MoEngage/Braze with audiences and variants.
• Track campaign performance and derive actionable insights.
• Run A/B and multivariate tests to improve results.
• Prepare regular performance reports and present learnings to stakeholders.

Skills

CRM marketing

A/B testing

Data analysis

Copywriting

Stakeholder management

Campaign planning

Segmentation

Retention marketing

Multichannel campaigns

Localization/translation

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

RESPONSIBILITIES

1. Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

2. Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3 - 5 years of hands‑on experience in CRM / retention marketing, ideally in e‑commerce, retail, or digital subscription businesses.
• Proven track record running multi‑channel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).

Skills & Competencies

• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Hands‑on experience with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM.
• Copywriting and translations in Cantonese/Mandarin.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.