Executive- CRM (Open for Fresh Graduates)

ZALORA Group; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Career growth opportunities

Flexible work lifestyle

Wellbeing support

Friendly team culture

Job summary

ZALORA Group in Kuala Lumpur is seeking a CRM Campaign Manager to lead the planning and execution of CRM campaigns across Malaysia, Singapore, and Hong Kong.

You will build segments, set up campaigns in MoEngage/Braze, analyze performance, run A/B tests, and collaborate with marketing, onsite, performance marketing, and commercial teams.

Strong communication, data literacy, and knowledge of CRM platforms are essential; experience in fashion/retail CRM is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge of at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo).
• Comfortable working with data: read dashboards, work with basic spreadsheets, interpret metrics.

Responsibilities

• Plan and execute CRM campaigns across multiple markets (Malaysia, Singapore, Hong Kong).
• Build targeting segments based on behavior and priorities; coordinate calendars with marketing teams.

Skills

Customer lifecycle

Segmentation

Retention strategies

Data analysis

Copywriting

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

RESPONSIBILITIES:

1. Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

2. Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Knowledge with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation is an advantage.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM is a plus.
• Copywriting and translations in Cantonese/Mandarin experienceis an advantage.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.