Business Development Ads Specialist - Enterprise, ShopeeFood

Shopee Mobile Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

Shopee Mobile Malaysia Sdn Bhd is seeking a Business Development Ads Specialist - Enterprise for ShopeeFood. You will drive adoption of advertising solutions, manage a merchant portfolio, and develop data-driven media plans to maximize GMV and brand visibility.

Responsibilities include campaign optimisation, performance reporting, and collaboration with product/marketing to improve ad products and merchant experiences. Strong communication in English is essential.

Qualifications

• Experience in digital advertising platforms and campaign optimisation.
• Strong analytical skills with ability to translate data into business recommendations.
• Commercially driven with negotiation, presentation, and stakeholder management skills.
• Experience managing multiple projects in a fast-paced environment.
• Excellent English communication; Bahasa Malaysia/Mandarin an advantage.

Responsibilities

• Drive adoption of ShopeeFood advertising solutions across merchants and platforms.
• Manage and grow a portfolio of merchant advertisers in key food & beverage categories.
• Develop media plans and campaigns to drive GMV, orders, and brand visibility.
• Monitor campaign performance and optimise key metrics (ROAS, CTR, conversions).
• Analyse data to identify growth opportunities and provide optimisation recommendations.
• Prepare performance reports and business reviews for merchants and internal stakeholders.
• Collaborate with Account Managers to onboard advertisers and scale usage.

Skills

Digital advertising

Performance marketing

Media planning

Account management

Business development

Education

Bachelor's degree in Business/Marketing/Economics/Data Analytics

Tools

Excel/Google Sheets

Dashboards/Data visualisation

Job description

Business Development Ads Specialist - Enterprise, ShopeeFood

The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.

Job Description:

• Drive the adoption and usage of ShopeeFood advertising solutions among merchants, including search, recommendation, banner, and other visibility placements.
• Manage and grow a portfolio of merchant advertisers across key food and beverage categories.
• Understand merchant business objectives and recommend suitable advertising strategies based on their goals, budgets, and target customers.
• Develop media plans and campaign proposals to drive incremental GMV, orders, customer acquisition, and brand visibility.
• Monitor campaign performance and optimise key metrics such as ad spend, revenue, ROAS, CTR, conversion rate, impressions, and incremental sales.
• Analyse merchant and campaign data to identify growth opportunities, performance gaps, and optimisation recommendations.
• Prepare regular performance reports and business reviews for merchants and internal stakeholders.
• Work with Account Managers to identify potential advertisers and convert existing merchants into active advertising users.
• Support merchant onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product and Marketing teams to improve advertising products, processes, and campaign effectiveness.
• Track competitor advertising activities and market trends to strengthen ShopeeFood’s ads proposition.
• Support key commercial projects, merchant education initiatives, and seasonal campaigns.

Requirements:

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related discipline.
• 2–4 years of experience in digital advertising, performance marketing, media planning, account management, business development, or a related field.
• Experience with digital advertising platforms, campaign optimisation, and performance reporting.
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
• Commercially driven with strong negotiation, presentation, and stakeholder management skills.
• Proficient in Microsoft Excel or Google Sheets; experience with dashboards or data visualisation tools is an advantage.
• Able to manage multiple projects and work effectively in a fast-paced environment.
• Strong communication skills in English. Bahasa Malaysia and Mandarin would be an advantage.
• Experience in food delivery, e-commerce, retail, FMCG, digital media, or marketplace businesses.
• Experience working with SME and enterprise merchants.
• Experience managing advertising budgets or performance-based campaigns.
• Familiarity with self-serve advertising platforms and sponsored listing products.
• Strong interest in the food and beverage, digital commerce, and online advertising industries.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies.

The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies.

The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team.

Researching careers? Find all the information and tips you need on career advice.