Merchant Ads Growth Specialist

Shopee Mobile Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

ShopeeFood is hiring a Business Development (Ads Specialist) to drive adoption of advertising solutions for merchants in Malaysia. You will manage a portfolio of merchant advertisers, develop media plans, and optimize campaigns to boost orders, revenue, and GMV.

Ideal candidates have 2–4 years in digital advertising, strong data analytics, and proficiency in Excel/Sheets. English is essential, with Mandarin or Bahasa Malaysia a plus.

Qualifications

• Bachelor's degree in a related discipline.
• 2–4 years in digital advertising, performance marketing, media planning, account management, business development, or related field.
• Experience with digital advertising platforms, campaign optimization, and performance reporting.
• Strong analytical skills and ability to translate data into business recommendations.
• Proficient in Excel/Sheets; dashboards or data visualisation tools advantageous.

Responsibilities

• Grow a portfolio of merchant advertisers across food and beverage categories.
• Recommend advertising strategies based on merchant goals, budgets, and target customers.
• Develop media plans and campaigns to drive GMV, orders, and visibility.
• Monitor campaigns and optimise spend, ROAS, CTR, and conversions.
• Analyse merchant and campaign data to identify growth opportunities and gaps.
• Prepare performance reports for merchants and internal stakeholders.
• Collaborate with Account Managers to convert merchants into active advertisers.
• Support onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product/Marketing to improve products.
• Track competitor activity and market trends to strengthen ShopeeFood's proposition.

Skills

Analytical skills

Negotiation

Presentation

Stakeholder management

English proficiency

Multitasking

Time management

Team collaboration

Education

Bachelor's degree in Business/Marketing/Economics/Data Analytics

Tools

Excel

Google Sheets

Dashboards/Data visualisation

Job description

ShopeeFood is hiring a Business Development (Ads Specialist) to drive adoption of advertising solutions for merchants in Malaysia. You will manage a portfolio of merchant advertisers, develop media plans, and optimize campaigns to boost orders, revenue, and GMV.

Ideal candidates have 2–4 years in digital advertising, strong data analytics, and proficiency in Excel/Sheets. English is essential, with Mandarin or Bahasa Malaysia a plus.