Business Development (Ads Specialist) - ShopeeFood

Shopee Mobile Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

ShopeeFood is hiring a Business Development (Ads Specialist) to drive adoption of advertising solutions for merchants in Malaysia. You will manage a portfolio of merchant advertisers, develop media plans, and optimize campaigns to boost orders, revenue, and GMV.

Ideal candidates have 2–4 years in digital advertising, strong data analytics, and proficiency in Excel/Sheets. English is essential, with Mandarin or Bahasa Malaysia a plus.

Qualifications

• Bachelor's degree in a related discipline.
• 2–4 years in digital advertising, performance marketing, media planning, account management, business development, or related field.
• Experience with digital advertising platforms, campaign optimization, and performance reporting.
• Strong analytical skills and ability to translate data into business recommendations.
• Proficient in Excel/Sheets; dashboards or data visualisation tools advantageous.

Responsibilities

• Grow a portfolio of merchant advertisers across food and beverage categories.
• Recommend advertising strategies based on merchant goals, budgets, and target customers.
• Develop media plans and campaigns to drive GMV, orders, and visibility.
• Monitor campaigns and optimise spend, ROAS, CTR, and conversions.
• Analyse merchant and campaign data to identify growth opportunities and gaps.
• Prepare performance reports for merchants and internal stakeholders.
• Collaborate with Account Managers to convert merchants into active advertisers.
• Support onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product/Marketing to improve products.
• Track competitor activity and market trends to strengthen ShopeeFood's proposition.

Skills

Analytical skills

Negotiation

Presentation

Stakeholder management

English proficiency

Multitasking

Time management

Team collaboration

Education

Bachelor's degree in Business/Marketing/Economics/Data Analytics

Tools

Excel

Google Sheets

Dashboards/Data visualisation

Job description

Business Development (Ads Specialist) - ShopeeFood

Drive the adoption and usage of ShopeeFood advertising solutions among merchants across search, recommendation, banner, and other visibility placements. Manage and grow a portfolio of merchant advertisers by understanding their business objectives and developing strategies that improve visibility, customer acquisition, orders, revenue, and incremental GMV.

Key responsibilities

Manage and grow a portfolio of merchant advertisers across key food and beverage categories.

Recommend advertising strategies based on merchant goals, budgets, and target customers.

Develop media plans and campaign proposals to drive incremental GMV, orders, customer acquisition, and brand visibility.

Monitor campaign performance and optimise ad spend, revenue, ROAS, CTR, conversion rate, impressions, and incremental sales.

Analyse merchant and campaign data to identify growth opportunities, performance gaps, and optimisation recommendations.

Prepare regular performance reports and business reviews for merchants and internal stakeholders.

Work with Account Managers to identify potential advertisers and convert existing merchants into active advertising users.

Support merchant onboarding, campaign setup, troubleshooting, and post-campaign analysis.

Gather merchant feedback and collaborate with Product and Marketing teams to improve advertising products, processes, and campaign effectiveness.

Track competitor advertising activities and market trends to strengthen ShopeeFood's advertising proposition.

Support key commercial projects, merchant education initiatives, and seasonal campaigns.

What we're looking for

Bachelor's degree in Business, Marketing, Economics, Data Analytics, or a related discipline.

2–4 years of experience in digital advertising, performance marketing, media planning, account management, business development, or a related field.

Experience with digital advertising platforms, campaign optimisation, and performance reporting.

Strong analytical skills with the ability to interpret data and translate insights into business recommendations.

Commercially driven with strong negotiation, presentation, and stakeholder management skills.

Proficiency in Microsoft Excel or Google Sheets; experience with dashboards or data visualisation tools is an advantage.

Ability to manage multiple projects and work effectively in a fast-paced environment.

Strong communication skills in English. Bahasa Malaysia and Mandarin would be an advantage.

Experience in food delivery, e-commerce, retail, FMCG, digital media, or marketplace businesses.

Experience working with SME and enterprise merchants.

Experience managing advertising budgets or performance-based campaigns.

Familiarity with self-serve advertising platforms and sponsored listing products.

Strong interest in the food and beverage, digital commerce, and online advertising industries.