Business Development Ads Specialist - Enterprise, ShopeeFood

Shopee; Kuala Lumpur; On-site; MYR 89,000 - 134,000; Full time

Job summary

ShopeeFood is seeking a results-driven Advertising Specialist in Kuala Lumpur to drive adoption of ShopeeFood advertising solutions for merchant partners across food and beverage categories.

You will craft media plans, monitor performance, and deliver business reviews while collaborating with Account Managers and Product/Marketing teams to enhance campaign effectiveness.

Qualifications

• 2–4 years of experience in digital advertising, performance marketing, or related fields.
• Strong analytical skills with ability to translate data into business recommendations.
• Excellent communication and stakeholder management skills in English.
• Proficiency in Excel or Google Sheets; dashboards/data visualization experience is a plus.
• Familiarity with self-serve advertising platforms and sponsored listing products.

Responsibilities

• Drive adoption and usage of ShopeeFood advertising solutions among merchants across search, recommendation, banners and visibility placements.
• Manage and grow a portfolio of merchant advertisers in key F&B categories.
• Recommend advertising strategies based on merchants’ goals, budgets and target customers.
• Develop media plans and proposals to drive incremental GMV, orders, and brand visibility.
• Monitor campaign performance and optimise metrics such as ROAS, CTR, impressions and conversions.
• Analyse merchant and campaign data to identify growth opportunities and optimization
• Prepare regular performance reports and reviews for merchants and internal stakeholders.
• Collaborate with Account Managers to identify advertisers and convert merchants to active users.
• Support onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback to improve products and processes.
• Track competitor activity and market trends to strengthen ShopeeFood ads proposition.
• Support commercial projects and merchant education initiatives.

Skills

Digital advertising

Analytical skills

Stakeholder management

Excel / Google Sheets

English communication

Education

Bachelor’s degree in Business/Marketing/Economics/Data Analytics

Tools

Excel

Google Sheets

Dashboards

Job description

• Drive the adoption and usage of ShopeeFood advertising solutions among merchants, including search, recommendation, banner, and other visibility placements.
• Manage and grow a portfolio of merchant advertisers across key food and beverage categories.
• Understand merchant business objectives and recommend suitable advertising strategies based on their goals, budgets, and target customers.
• Develop media plans and campaign proposals to drive incremental GMV, orders, customer acquisition, and brand visibility.
• Monitor campaign performance and optimise key metrics such as ad spend, revenue, ROAS, CTR, conversion rate, impressions, and incremental sales.
• Analyse merchant and campaign data to identify growth opportunities, performance gaps, and optimisation recommendations.
• Prepare regular performance reports and business reviews for merchants and internal stakeholders.
• Work with Account Managers to identify potential advertisers and convert existing merchants into active advertising users.
• Support merchant onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product and Marketing teams to improve advertising products, processes, and campaign effectiveness.
• Track competitor advertising activities and market trends to strengthen ShopeeFood’s ads proposition.
• Support key commercial projects, merchant education initiatives, and seasonal campaigns.

Job Description

• Drive the adoption and usage of ShopeeFood advertising solutions among merchants, including search, recommendation, banner, and other visibility placements.
• Manage and grow a portfolio of merchant advertisers across key food and beverage categories.
• Understand merchant business objectives and recommend suitable advertising strategies based on their goals, budgets, and target customers.
• Develop media plans and campaign proposals to drive incremental GMV, orders, customer acquisition, and brand visibility.
• Monitor campaign performance and optimise key metrics such as ad spend, revenue, ROAS, CTR, conversion rate, impressions, and incremental sales.
• Analyse merchant and campaign data to identify growth opportunities, performance gaps, and optimisation recommendations.
• Prepare regular performance reports and business reviews for merchants and internal stakeholders.
• Work with Account Managers to identify potential advertisers and convert existing merchants into active advertising users.
• Support merchant onboarding, campaign setup, troubleshooting, and post-campaign analysis.
• Gather merchant feedback and work with Product and Marketing teams to improve advertising products, processes, and campaign effectiveness.
• Track competitor advertising activities and market trends to strengthen ShopeeFood’s ads proposition.
• Support key commercial projects, merchant education initiatives, and seasonal campaigns.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related discipline.
• 2–4 years of experience in digital advertising, performance marketing, media planning, account management, business development, or a related field.
• Experience with digital advertising platforms, campaign optimisation, and performance reporting.
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
• Commercially driven with strong negotiation, presentation, and stakeholder management skills.
• Proficient in Microsoft Excel or Google Sheets; experience with dashboards or data visualisation tools is an advantage.
• Able to manage multiple projects and work effectively in a fast-paced environment.
• Strong communication skills in English. Bahasa Malaysia and Mandarin would be an advantage.
• Experience in food delivery, e-commerce, retail, FMCG, digital media, or marketplace businesses.
• Experience working with SME and enterprise merchants.
• Experience managing advertising budgets or performance-based campaigns.
• Familiarity with self-serve advertising platforms and sponsored listing products.
• Strong interest in the food and beverage, digital commerce, and online advertising industries.