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Growth Marketing Manager - Lifecycle & Revenue Growth
Job summary
A fast-growing fintech startup is looking for a Growth Marketing Manager to drive lifecycle and revenue growth. You will improve user engagement by designing journeys, analyzing data, and executing CRM campaigns across various channels. Ideal candidates have 7-10 years of experience in growth marketing, are highly analytical, and possess strong communication skills. You will collaborate cross-functionally and directly impact the company's growth strategy in a dynamic environment.
Benefits
Qualifications
- 7-10 years in lifecycle, retention, CRM, or growth marketing.
- Experience running structured experiments and interpreting results.
- Direct experience working with Product & Tech teams.
Responsibilities
- Build multi-step lifecycle journeys to improve activation and repeat transactions.
- Analyze retention, cohort decay, and monetization trends.
- Drive revenue growth by increasing transaction frequency.
Skills
Tools
Location: LATAM | Remote
Zapp is transforming how immigrants send money home by enabling fast, fair, and simple money transfers directly through WhatsApp. We're hiring a Growth Marketing Manager to own key lifecycle and revenue levers across retention, transaction frequency, incentives, and average transaction value. This role is perfect for someone who loves data, builds structure out of ambiguity, and drives measurable business impact.
You will design lifecycle journeys, run experiments, analyze cohort and monetization data, and partner closely with Product, Pricing, and Analytics to improve user behavior and long-term value. We're looking for someone with strong analytical skills, excellent communication, and the ability to execute with precision and ownership.
Build multi-step lifecycle journeys to improve activation, repeat transactions, and reactivation.
Drive revenue growth: increase transaction frequency, average transaction per user.
Design and run experiments across incentives, pricing signals, and behavioral nudges.
Analyze retention, cohort decay, and monetization trends to diagnose performance and recommend action.
Execute and optimize CRM campaigns across WhatsApp (API), SMS, email, and in-app.
Partner cross-functionally with Product, Pricing, Media, and Analytics to improve high-value flows and retention loops.
Communicate insights and next steps clearly, proactively, and with strong business context.
7-10 years in lifecycle, retention, CRM, or growth marketing.
Strong analytical skills (cohorts, funnels, LTV, ARPU, segmentation).
Experience running structured experiments and interpreting results.
Hands‑on CRM execution experience (WhatsApp API, SMS, email, or similar).
Highly organized, detail‑oriented operator with excellent follow‑through.
Strong communicator who can simplify complexity and drive alignment.
Strong marketing and copywriter chops to fully understand users and translate into proper messaging.
Direct experience working with Product & Tech teams.
Comfortable owning projects end-to-end in a fast‑paced environment.
Fluent in English and Spanish
SQL or strong product analytics experience.
Background in fintech, marketplaces, or high‑frequency consumer apps.
Experience with incentives, behavioral pricing, or revenue optimization experiments.
High‑growth fintech startup operating at the intersection of technology, messaging, and financial access.
Fast‑paced, high‑ownership environment where decisions move quickly and your impact is felt immediately.
Work with world‑class talent across Product, Tech, Analytics, Growth, and Finance.
Opportunity to shape one of the most important levers of our business — growth — across multiple markets.
A role that blends strategy, experimentation, storytelling, and execution.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.