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Lifecycle Marketing Leader: Scale Personalization & Growth
Job summary
A leading technology company in Mexico is seeking a Head of Lifecycle Marketing to drive customer engagement and retention strategies. The role combines strategic oversight with hands-on execution, focusing on building a high-performing team while personalizing the digital customer experience. Ideal candidates have a strong background in lifecycle marketing and analytics, alongside leadership experience and fluency in English.
Qualifications
- Proven track record in lifecycle, CRM, or retention marketing.
- Expertise in building and scaling customer lifecycle programs.
- Strong analytical skills with data-driven strategy execution.
Responsibilities
- Design and own strategies for engagement and retention.
- Lead a team of lifecycle and CRM marketers.
- Develop segmentation and targeting strategies.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.