Lifecycle Marketing Leader: Scale Personalization & Growth

Deepstreamtech; A distancia; MXN 1,474,000 - 2,028,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico is seeking a Head of Lifecycle Marketing to drive customer engagement and retention strategies. The role combines strategic oversight with hands-on execution, focusing on building a high-performing team while personalizing the digital customer experience. Ideal candidates have a strong background in lifecycle marketing and analytics, alongside leadership experience and fluency in English.

Formación

• Proven track record in lifecycle, CRM, or retention marketing.
• Expertise in building and scaling customer lifecycle programs.
• Strong analytical skills with data-driven strategy execution.

Responsabilidades

• Design and own strategies for engagement and retention.
• Lead a team of lifecycle and CRM marketers.
• Develop segmentation and targeting strategies.

Conocimientos

Analytical skills

Customer segmentation

Leadership

Lifecycle marketing

Fluent English

Descripción del empleo

A leading technology company in Mexico is seeking a Head of Lifecycle Marketing to drive customer engagement and retention strategies. The role combines strategic oversight with hands-on execution, focusing on building a high-performing team while personalizing the digital customer experience. Ideal candidates have a strong background in lifecycle marketing and analytics, alongside leadership experience and fluency in English.