Strategic Shopper & Channel Marketing Manager

Beiersdorf; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Beiersdorf in Mexico City seeks a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence for the channel, translating brand and category strategies into winning shopper and customer solutions across retail environments.

The role defines the Perfect Store by Retail Environment, builds innovative plans, develops compelling category value stories, and tracks execution to close gaps, collaborating with cross-functional teams in a fast-growing consumer

Qualifications

• Minimum 3 years in Sales or Shopper Marketing / Trade Marketing.
• Financial analysis skills required.
• Experience aligning brand and channel strategies into execution.
• Experience with Dunnhumby and Nielsen tools.
• Customer-centric thinking and ability to identify customer needs.
• Strong stakeholder management in a matrix organization.
• Ability to manage ambiguity and conflict in a network of stakeholders.
• Hands-on, pragmatic, results-oriented with a proactive attitude.
• Adaptability in a fast-paced, high-growth environment.
• Excellent interpersonal and communication skills; team player.
• Fluent English.

Responsibilities

• Define the Perfect Store by Retail Environment and channel strategy.
• Build winning innovation plans and category value stories.
• Translate brand/category strategies into shopper/customer solutions.
• Track execution and close execution gaps with cross-functional teams.

Skills

Sales

Shopper Marketing

Financial Analysis

Brand Strategy

Dunnhumby/Nielsen

Customer-centric

Stakeholder Mgmt

Ambiguity mgmt

Communication

English

Tools

Dunnhumby

Nielsen

Job description

Beiersdorf in Mexico City seeks a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence for the channel, translating brand and category strategies into winning shopper and customer solutions across retail environments.

The role defines the Perfect Store by Retail Environment, builds innovative plans, develops compelling category value stories, and tracks execution to close gaps, collaborating with cross-functional teams in a fast-growing consumer