Channel Marketing & Shopper Activation Lead

Brown-Forman Corporation

Región Centro

On-site

MXN 600,000 - 900,000

Full time

3 days ago

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Job summary

Brown-Forman Corporation in Mexico is seeking a Customer Marketing & Execution Channel Manager to maximize brand prominence and drive Take Away across DSD, Retail and On Premise channels. You will develop annual trade plans, manage budgets, and align with Sales, Finance and Marketing to meet targets while ensuring compliance with company policies and Mexican law.

The role requires 3–5 years of experience in trade marketing, strong collaboration, and strategic execution skills, and a proven

Qualifications

Bachelor degree in Business Administration, Marketing, or Finance.
3-5 years of experience in similar positions.
Strong collaboration, communication, coaching and influencing capabilities.

Responsibilities

Elaborate annual Trade Marketing and Activation Plans for the assigned channel (DSD, Retail and On Premise).
Manage operating budget with up-to-date information and issue performance reports.
Support the delivery of commercial financial targets versus annual budget.
Lead development of customer marketing strategy to deliver annual volume and value targets.
Lead contract negotiations with 3rd party providers and collaborate with internal teams.
Develop shopper programs that maximize brand prominence in POS.
Evaluate shopper activations against KPI’s and ROI to improve planning cycles.