Shopper & Channel Marketing Lead: Growth & Execution

Beiersdorf Group; Ciudad de México; On-site; MXN 550,000 - 750,000; Full time

Job summary

Beiersdorf Group is seeking a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence of the channel, translating brand and category strategies into winning shopper and customer solutions across retail environments.

The role defines the perfect store, builds innovation plans, and develops category value stories while tracking execution and closing gaps, with a strong emphasis on cross-functional collaboration and market insights.

Qualifications

• 3+ years of experience in Sales or Shopper Marketing / Trade Marketing
• Financial analysis skills required
• Ability to match brand strategies with channel strategies and translate into execution
• Experience using Dunnhumby & Nielsen
• Customer-centric thinking
• Stakeholder management in a matrix organization
• Excellent communication and interpersonal skills
• Fluent English

Responsibilities

• Defining the Perfect Store by Retail Environment
• Building winning innovation plans
• Developing compelling category value stories
• Tracking execution and identifying gap closing opportunities

Job description

Beiersdorf Group is seeking a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence of the channel, translating brand and category strategies into winning shopper and customer solutions across retail environments.

The role defines the perfect store, builds innovation plans, and develops category value stories while tracking execution and closing gaps, with a strong emphasis on cross-functional collaboration and market insights.