Shopper & Customer Marketing Channel Manager

Beiersdorf; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Beiersdorf México, S.A. de C.V. seeks a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence across retail environments.

The role translates brand and category strategies into winning shopper and customer solutions, defining the Perfect Store by retail environment and building compelling category value stories. You will also drive end-to-end channel agenda with innovation plans, track execution, and identify gap-closing opportunities in a fast-paced

Qualifications

• 3+ years in Sales or Shopper/Trade Marketing.
• Strong financial analysis skills required.
• Experience aligning brand and channel strategies.
• Experience with Dunnhumby and Nielsen.
• Customer-centric mindset and stakeholder management.
• Ability to navigate ambiguity in a matrix organization.
• Hands-on, pragmatic and results-driven.
• Fluent English.

Responsibilities

• Define the Perfect Store by Retail Environment.
• Build winning innovation plans.
• Develop compelling category value stories.
• Track execution and close gaps.

Skills

Sales Experience

Shopper Marketing

Trade Marketing

Financial Analysis

Brand-Channel Alignment

Customer-Centric

Stakeholder Mgmt

English Fluency

Tools

Dunnhumby

Nielsen

Job description

Beiersdorf México, S.A. de C.V. seeks a Shopper & Customer Marketing Channel Manager to lead strategic planning and execution excellence across retail environments.

The role translates brand and category strategies into winning shopper and customer solutions, defining the Perfect Store by retail environment and building compelling category value stories. You will also drive end-to-end channel agenda with innovation plans, track execution, and identify gap-closing opportunities in a fast-paced