Channel Marketing & Shopper Activation Manager

Brown-Forman; Región Centro; Presencial; MXN 700.000 - 980.000; Jornada completa

Descripción de la vacante

Brown-Forman in Guadalajara, Mexico, seeks a Customer Marketing & Execution Channel Manager to maximize brand prominence at POS and events across channels, delivering the best shopper experience and boosting Take Away. You will safeguard BF brand assets and ensure compliant execution of brand building principles.

The ideal candidate will develop annual trade marketing plans, manage operating budgets, and lead customer marketing activations in collaboration with Sales, Finance and Marketing

Formación

• Bachelor-level business/marketing education is required.
• Experience in FMCG and trade marketing is essential.
• Strong collaboration, communication and influencing skills are required.

Responsabilidades

• Elaborate annual Trade Marketing and Activation Plans for the assigned channel, issuing performance reports.
• Ensure an impeccable allocation, management and control of the operating budget with up-to-date data.
• Support the delivery of the commercial financial targets versus annual budget.
• Develop shopper programs that maximize brand prominence at POS.
• Lead development of customer marketing strategies to achieve volume and value targets.
• Oversee evaluation of shopper activations and ensure learnings are used for next cycles.
• Negotiate with 3rd party providers and collaborate with internal teams to align tactics.

Conocimientos

Collaboration

Communication

Coaching

Influencing

FMCG experience

Strategic thinking

Project management

Data-driven decision making

Leadership

Educación

Bachelor of Business Administration, Marketing, Finance

Descripción del empleo

Brown-Forman in Guadalajara, Mexico, seeks a Customer Marketing & Execution Channel Manager to maximize brand prominence at POS and events across channels, delivering the best shopper experience and boosting Take Away. You will safeguard BF brand assets and ensure compliant execution of brand building principles.

The ideal candidate will develop annual trade marketing plans, manage operating budgets, and lead customer marketing activations in collaboration with Sales, Finance and Marketing