Especialista en Medios Pagados y Performance: ROI+

Placements24; Cuernavaca; On-site; MXN 420,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Employee discounts on products

Job summary

Placements24 is seeking a highly analytical Especialista en Medios Pagados y Performance to lead paid advertising campaigns from planning to optimization for Cuernavaca, Morelos. You will manage budgets, monitor performance across Google Ads, Meta, and other channels, and collaborate with content/design teams to maximize ROI.

The role requires 3+ years in PPC/SEM/Social Ads with strong analytical skills and proficiency in Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related quantitative field.
• Minimum of 3 years of hands-on experience in managing paid digital advertising campaigns (PPC/SEM/Social Ads).
• Proven track record of successfully managing significant advertising budgets and delivering strong performance metrics.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across multiple platforms including Google Ads, Facebook Ads Manager, Instagram Ads, and other relevant channels.
• Optimize campaigns for CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience segmentation, and targeting strategy development.
• Manage advertising budgets meticulously to achieve optimal ROI.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights.
• Conduct A/B testing on ad creatives, copy, landing pages, and targeting parameters.
• Stay up-to-date with trends and best practices in paid media.
• Collaborate with content and design teams to ensure ad creatives align with brand messaging.
• Monitor industry trends and competitor activities to identify opportunities.

Skills

Analytical thinking

Budget management

Campaign optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Placements24 is seeking a highly analytical Especialista en Medios Pagados y Performance to lead paid advertising campaigns from planning to optimization for Cuernavaca, Morelos. You will manage budgets, monitor performance across Google Ads, Meta, and other channels, and collaborate with content/design teams to maximize ROI.

The role requires 3+ years in PPC/SEM/Social Ads with strong analytical skills and proficiency in Google Analytics.