Senior Tracking & Analytics Architect - Remote

Atomic Hr; Ecatepec de Morelos; A distancia; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

Atomic HR is seeking a Tracking Specialist to join our Data and Analytics team. You will own the web analytics and pixel deployment architecture, implementing tracking via Google Tag Manager and ensuring airtight data collection from first click to CRM entry.

You’ll audit tags, debug data discrepancies, and maintain tagging plans across a multi-client environment. The role emphasizes cross-team collaboration and clear communication of technical concepts to non-technical stakeholders.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs
• An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Responsabilidades

• Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage container structure across multi-client environment; implement server-side tagging where it improves measurement accuracy.
• Own QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies; troubleshoot mismatches between ad platforms, GA4, and CRM; run routine tag health audits; verify events before live campaigns.
• Support documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate requirements into tracking solutions; document setups for internal teams.

Conocimientos

Tag management

Web analytics

GA4

Server-side tagging

Data privacy

Cross-team collaboration

Documentation

Herramientas

Google Tag Manager

GA4 DebugView

Pixel deployment

Server-side tagging

Descripción del empleo

Atomic HR is seeking a Tracking Specialist to join our Data and Analytics team. You will own the web analytics and pixel deployment architecture, implementing tracking via Google Tag Manager and ensuring airtight data collection from first click to CRM entry.

You’ll audit tags, debug data discrepancies, and maintain tagging plans across a multi-client environment. The role emphasizes cross-team collaboration and clear communication of technical concepts to non-technical stakeholders.