Senior Regional Commercial Leader - Mexico (Modern Trade)

The Coca-Cola Company; Morelia; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

The Coca-Cola Company is seeking an experienced account professional to drive Modern Trade initiatives for the NARTD portfolio in Latin America, ensuring product availability and strong shelf presence while supporting revenue and profit growth.

You will lead cross-functional teams, develop customer plans with bottlers, and translate category insights into actionable strategies that deliver sustainable value for retailers and the brand.

Qualifications

• Bachelor's Degree required.
• 3+ years leadership in customer management, commercial, and operational marketing.
• Senior and strategic customer management across territories and bottlers.
• Strong planning, communication, and collaboration skills.
• Desirable: Bottler experience.

Responsibilities

• Influence cross-functional System teams to drive revenue and growth.
• Execute commercial tactical plans to meet sales and profitability objectives.
• Manage customer-facing categories and delivery compliance.
• Develop category plans with Category Buyer and Sales Assistant for self-service chains.
• Coordinate administration and supply activities.
• Develop solutions based on key customer needs.
• Monitor metrics like fill rate, turnover, and price; suggest actions.
• Build growth opportunities with Modern Trade formats and occasions.
• Collaborate on activation calendars with marketing and bottlers.
• Deploy category vision across Modern Trade formats.
• Develop customer business plans with bottlers for brand priorities.
• Be the System expert on Modern Trade formats.
• Provide insights to category leads and country operations.
• Align with OU leads on occasion-centric activation.
• Manage customer-specific DME and related tasks.

Skills

System Planning

Channel/Shopper Marketing

Customer Management

RGM

Segmentation

OBPPC

System Economics

Category Management

Project Management

Supply Chain

Education

Bachelor's Degree

Job description

The Coca-Cola Company is seeking an experienced account professional to drive Modern Trade initiatives for the NARTD portfolio in Latin America, ensuring product availability and strong shelf presence while supporting revenue and profit growth.

You will lead cross-functional teams, develop customer plans with bottlers, and translate category insights into actionable strategies that deliver sustainable value for retailers and the brand.