LATAM Modern Trade & Customer Strategy Leader

1665 Servicios Integrados de Administracion y Alta Gerencia, S. de R.L. de C.V.; Ciudad de México; On-site; MXN 4,200,000 - 6,200,000; Full time

Job summary

The Coca-Cola Company in Mexico City seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead a regional agenda that scales Modern Trade as a profitable growth engine. You will align bottlers, hubs, and key customers around a common strategy and multi-year plans.

You will translate priorities into actionable channel playbooks, investment models, and execution standards across markets, driving data-led, customer-centric growth with strong governance and partnerships.

Qualifications

• Senior leadership experience in modern trade or related functions.
• Analytical capability to translate data and shopper insights into actionable strategies.
• Proven ability to influence senior stakeholders and drive profitable growth across markets.

Responsibilities

• Define and deploy LATAM Modern Trade strategy across markets and bottlers.
• Build integrated commercial plans connecting shopper insights, customer needs, and brand strategy.
• Lead customer strategy and value creation frameworks for priority accounts and JBPs.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce.
• Codify and scale best practices across LATAM through hubs and partners.
• Use data-led insights to size opportunities and improve decision making.

Skills

Senior leadership

Commercial planning

RGM

Category management

Influencing

Job description

The Coca-Cola Company in Mexico City seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead a regional agenda that scales Modern Trade as a profitable growth engine. You will align bottlers, hubs, and key customers around a common strategy and multi-year plans.

You will translate priorities into actionable channel playbooks, investment models, and execution standards across markets, driving data-led, customer-centric growth with strong governance and partnerships.