LATAM Modern Trade & Customer Strategy Leader

The Coca-Cola Company; México; On-site; MXN 2,000,000 - 2,800,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda and scale Modern Trade as a growth engine across markets.

You will translate LATAM priorities into action through channel playbooks, multi-year plans, JBPs, and capability building, partnering with bottlers, customers, and cross-functional teams to drive data-led, strategic execution.

Qualifications

• Senior leadership experience in modern trade, customer strategy, or related commercial functions.
• Strong ability to translate data and shopper insights into actionable strategies.
• Proven ability to influence senior stakeholders and align cross-functional teams.
• Excellent communication, relationship-building, and storytelling with senior audiences.
• Experience using digital tools and customer insights to strengthen execution.

Responsibilities

• Define and deploy LATAM Modern Trade strategy across markets and bottlers.
• Build integrated commercial plans connecting shopper insights, brand, and portfolio.
• Lead customer strategy and value creation frameworks for priority accounts.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, and digital capabilites.
• Codify and scale best practices across LATAM via hubs, franchise teams, bottlers, and customer teams.
• Use data-led insights to size opportunities, prioritize initiatives, and improve decision making.

Skills

Senior leadership

Analytical thinking

Influencing stakeholders

Communication & storytelling

Digital tools & insights

Job description

The Coca-Cola Company is seeking a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda and scale Modern Trade as a growth engine across markets.

You will translate LATAM priorities into action through channel playbooks, multi-year plans, JBPs, and capability building, partnering with bottlers, customers, and cross-functional teams to drive data-led, strategic execution.