LATAM Modern Trade & Customer Strategy Leader

The Coca-Cola Company; Monterrey; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

The Coca-Cola Company in LATAM seeks a Senior Director of Modern Trade and Customer Strategy to lead the regional agenda, aligning KO, bottlers, hubs, and key customers around a unified strategy for sustainable growth.

This leadership role emphasizes data-led insights, execution excellence, and cross-functional collaboration across franchise, finance, marketing, and supply chain to scale Modern Trade across priority formats and customers.

Responsibilities

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.

Job description

The Coca-Cola Company in LATAM seeks a Senior Director of Modern Trade and Customer Strategy to lead the regional agenda, aligning KO, bottlers, hubs, and key customers around a unified strategy for sustainable growth.

This leadership role emphasizes data-led insights, execution excellence, and cross-functional collaboration across franchise, finance, marketing, and supply chain to scale Modern Trade across priority formats and customers.