LATAM Modern Trade & Customer Strategy Leader

Coca Cola; Xico; In loco; MXN 1.800.000 - 2.400.000; Tempo pieno

Vantaggi offerti da questo lavoro

Relocation provided

Descrizione del lavoro

Coca-Cola in Mexico seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda, aligning KO, bottlers, hubs, and major customers around a unified strategy. You will translate priorities into actionable plays, multi-year plans, and robust investments that scale across markets.

The role drives data-led insights, category leadership, and execution standards to accelerate sustainable, profitable growth in priority formats and customers throughout LATAM.

Competenze

• Senior leadership experience in modern trade, customer strategy, commercial planning, RGM, category management, or related commercial functions.
• Strong analytical capability to translate data, shopper insights, and customer performance into actionable strategies.
• Proven ability to influence senior stakeholders, align the system, and drive profitable growth across markets and bottling partners.
• Excellent communication, relationship-building, and storytelling skills with internal and external senior audiences.
• Experience using digital tools, customer insights, and capability programs to strengthen execution and decision making.

Mansioni

• Define and deploy the LATAM Modern Trade strategy, aligning channel ambition, priority formats, growth platforms, and profitability objectives across markets and bottlers.
• Build integrated commercial plans that connect shopper insights, customer needs, brand strategy, portfolio, RGM, service models, and execution standards.
• Lead customer strategy and value creation frameworks for priority accounts, enabling stronger JBPs, segmentation, scorecards, and partnership models.
• Align senior stakeholders across Franchise, Customers, RGM, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners.
• Codify and scale best practices across LATAM through hubs, franchise teams, bottlers, customer teams, and capability experts.
• Use data-led insights to size opportunities, prioritize initiatives, build business cases, track value creation, and improve decision-making routines.

Conoscenze

Leadership experience

Analytical thinking

Stakeholder influence

Communication & storytelling

Data-driven decision making

Descrizione del lavoro

Coca-Cola in Mexico seeks a Senior Director of Modern Trade and Customer Strategy for LATAM to lead the regional agenda, aligning KO, bottlers, hubs, and major customers around a unified strategy. You will translate priorities into actionable plays, multi-year plans, and robust investments that scale across markets.

The role drives data-led insights, category leadership, and execution standards to accelerate sustainable, profitable growth in priority formats and customers throughout LATAM.