Regional Accounts Leader, Mexico – Modern Trade Growth

Coca-Cola Co; Chihuahua; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

Coca-Cola Co in Mexico City is seeking a Senior Manager, Regional Customers to lead strategic planning and execution for Modern Trade accounts across Mexico, including Monterrey. You will drive category plans, manage key customer relationships, and coordinate with bottlers and marketing to maximize availability and activation.

Expect to lead with strong planning, negotiation, and collaboration across cross-functional teams to deliver revenue growth, share gains, and a sustainable competitive

Qualifications

• Bachelor's degree required.
• 3+ years of leadership in customer management, commercial, and operations marketing.
• Strong planning, communication, and collaboration skills.
• Experience with bottlers or modern trade is a plus.

Responsibilities

• Analyze and operate tactical plans and commercial activities for assigned accounts.
• Lead cross-functional alignment to guarantee product availability and visibility.
• Manage category relationships with Category Buyer and Sales Assistant for self-service chains.
• Coordinate with administration and supply to ensure timely delivery.
• Develop customer business plans with bottlers and activation calendars with marketing.

Skills

System Planning

Channel/Shopper Marketing

Customer Management

RGM

Segmentation

OBPPC

System Economics

Customer Economics

Education

Bachelor's Degree

Tools

Alteryx

Google Analytics

Microsoft Power BI

Microsoft Office

Job description

Coca-Cola Co in Mexico City is seeking a Senior Manager, Regional Customers to lead strategic planning and execution for Modern Trade accounts across Mexico, including Monterrey. You will drive category plans, manage key customer relationships, and coordinate with bottlers and marketing to maximize availability and activation.

Expect to lead with strong planning, negotiation, and collaboration across cross-functional teams to deliver revenue growth, share gains, and a sustainable competitive