Senior Marketing Specialist

EPAM Systems Inc; Mexico; On-site; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Healthcare benefits

Employee financial programs

Paid time off and sick leave

Upskilling and certification courses

LinkedIn Learning access

Global career opportunities

Community involvement opportunities

Award-winning culture

Job summary

EPAM is hiring a Senior Marketing Specialist to deliver scalable, data-driven email programs in Adobe Marketo Engage. You will build templates, landing pages, manage segmentation and automation, and optimize performance with QA, deliverability best practices, and A/B testing.

You will design modular templates, convert designs from Figma, and launch campaigns from single sends to multi-step programs while ensuring GDPR, CAN-SPAM compliance and accurate data workflows.

Qualifications

• 3+ years building and running campaigns in Adobe Marketo Engage, or equivalent with HubSpot/Salesforce.
• HTML/CSS proficiency for diagnosing rendering issues.
• Experience validating emails with Litmus or Email on Acid in production workflows.
• Strong knowledge of deliverability, sender reputation, CAN-SPAM, GDPR, CASL.
• Skilled in designing and interpreting A/B testing strategies.
• Proven ability to translate designs into production-ready email templates.
• Detail-oriented with a disciplined QA approach.
• Ability to manage multiple email builds under tight timelines.
• English proficiency at Upper-Intermediate (B2) or higher.

Responsibilities

• Design modular, responsive email templates and landing pages in Marketo.
• Troubleshoot and refine email builds across clients and devices using HTML/CSS.
• Convert Figma designs into dependable email implementations.
• Develop Marketo landing pages, forms, and reusable modules.
• Implement Marketo nurture programs and segmentation for multiple campaigns.
• Launch campaigns from single sends to multi-step drip programs and events.
• Assemble program assets and maintain Marketo naming conventions.
• Coordinate with operations to keep data accurate and alignment of lead scoring.
• Analyze delivery, rendering, and tracking performance (open rates, clicks, bounces).
• Perform comprehensive QA before deployment and verify personalization.
• Execute A/B tests on subject lines, sender names, layouts, and send-time optimization.
• Create targeted lists using Marketo segmentation and GDPR/CCPA/CAN-SPAM compliance.
• Verify UTM parameters and tracking across marketing content.
• Collaborate with marketing, design, content, and campaigns teams through approvals.
• Manage timelines for email and campaign work in a fast-paced cadence.
• Maintain documentation for build patterns and template libraries.
• Propose enhancements leveraging Marketo features and industry trends.

Skills

Marketo

HTML/CSS

Litmus

A/B testing

Deliverability

QA

Multitasking

English (B2+)

Tools

Marketo Engage

Litmus

HubSpot

Salesforce

Job description

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

We are hiring a Senior Marketing Specialist to deliver scalable, data-driven email programs in Adobe Marketo Engage while blending creative execution with technical precision. You will build templates and landing pages, manage segmentation and automation, and optimize performance with QA, deliverability best practices, and A/B testing.

Responsibilities

• Design modular, responsive email templates and landing page layouts within Marketo
• Troubleshoot and refine email builds using HTML/CSS to fix rendering, spacing, and formatting across clients and devices
• Convert Figma designs into dependable email implementations that display correctly in major client software
• Develop Marketo landing pages, forms, and reusable modules to reduce future turnaround time
• Implement Marketo nurture programs and segmentation to meet multiple campaign objectives
• Launch campaigns ranging from single sends to multi-step drip programs and webinar/event promotions
• Assemble program assets such as merge tags and dynamic content while adhering to Marketo conventions for naming and organization
• Coordinate with operations to keep data accurate, maintain contact records, and align lead scoring and routing rules
• Analyze delivery, rendering, and tracking performance by reviewing open rates, clicks, unsubscribes, and bounce metrics
• Perform comprehensive QA checks before deployment to verify rendering, links, and personalization accuracy
• Execute A/B tests covering subject lines, sender names, design/layout options, and send-time optimization
• Create targeted lists using Marketo segmentation and advanced filters while complying with GDPR, CCPA, and CAN-SPAM and maintaining data cleanliness
• Verify UTM parameters and link setups across marketing content to ensure consistent attribution
• Partner with marketing, design, content, and campaign teams to gather requirements and guide assets through approvals
• Manage timelines and scheduling for email and campaign work in a fast-moving, continuous marketing cadence
• Maintain documentation for build patterns, coding guidelines, and template libraries to improve team efficiency
• Propose enhancements leveraging emerging Marketo features and broader industry trends to improve results

Requirements

• Minimum 3 years of experience building and running campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is beneficial, or equivalent experience with HubSpot or Salesforce
• Working proficiency in HTML/CSS, especially for diagnosing and preventing email rendering inconsistencies
• Experience validating emails with Litmus or Email on Acid in real production workflows
• Strong knowledge of deliverability, sender reputation, and regulatory requirements including CAN-SPAM, GDPR, and CASL
• Demonstrated skill in designing and interpreting A/B testing strategies and results
• Track record of converting static design files into production-ready, branded email templates
• High attention to detail with a disciplined, repeatable QA approach
• Ability to juggle multiple simultaneous email builds under tight timelines and pressure
• Good command of English at an Upper-Intermediate (B2) level or above

We offer

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn

EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.