Senior Email Marketing Specialist - Marketo Drip Campaigns

EPAM Systems Inc; Mexico; On-site; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Healthcare benefits

Employee financial programs

Paid time off and sick leave

Upskilling and certification courses

LinkedIn Learning access

Global career opportunities

Community involvement opportunities

Award-winning culture

Job summary

EPAM is hiring a Senior Marketing Specialist to deliver scalable, data-driven email programs in Adobe Marketo Engage. You will build templates, landing pages, manage segmentation and automation, and optimize performance with QA, deliverability best practices, and A/B testing.

You will design modular templates, convert designs from Figma, and launch campaigns from single sends to multi-step programs while ensuring GDPR, CAN-SPAM compliance and accurate data workflows.

Qualifications

• 3+ years building and running campaigns in Adobe Marketo Engage, or equivalent with HubSpot/Salesforce.
• HTML/CSS proficiency for diagnosing rendering issues.
• Experience validating emails with Litmus or Email on Acid in production workflows.
• Strong knowledge of deliverability, sender reputation, CAN-SPAM, GDPR, CASL.
• Skilled in designing and interpreting A/B testing strategies.
• Proven ability to translate designs into production-ready email templates.
• Detail-oriented with a disciplined QA approach.
• Ability to manage multiple email builds under tight timelines.
• English proficiency at Upper-Intermediate (B2) or higher.

Responsibilities

• Design modular, responsive email templates and landing pages in Marketo.
• Troubleshoot and refine email builds across clients and devices using HTML/CSS.
• Convert Figma designs into dependable email implementations.
• Develop Marketo landing pages, forms, and reusable modules.
• Implement Marketo nurture programs and segmentation for multiple campaigns.
• Launch campaigns from single sends to multi-step drip programs and events.
• Assemble program assets and maintain Marketo naming conventions.
• Coordinate with operations to keep data accurate and alignment of lead scoring.
• Analyze delivery, rendering, and tracking performance (open rates, clicks, bounces).
• Perform comprehensive QA before deployment and verify personalization.
• Execute A/B tests on subject lines, sender names, layouts, and send-time optimization.
• Create targeted lists using Marketo segmentation and GDPR/CCPA/CAN-SPAM compliance.
• Verify UTM parameters and tracking across marketing content.
• Collaborate with marketing, design, content, and campaigns teams through approvals.
• Manage timelines for email and campaign work in a fast-paced cadence.
• Maintain documentation for build patterns and template libraries.
• Propose enhancements leveraging Marketo features and industry trends.

Skills

Marketo

HTML/CSS

Litmus

A/B testing

Deliverability

QA

Multitasking

English (B2+)

Tools

Marketo Engage

Litmus

HubSpot

Salesforce

Job description

EPAM is hiring a Senior Marketing Specialist to deliver scalable, data-driven email programs in Adobe Marketo Engage. You will build templates, landing pages, manage segmentation and automation, and optimize performance with QA, deliverability best practices, and A/B testing.

You will design modular templates, convert designs from Figma, and launch campaigns from single sends to multi-step programs while ensuring GDPR, CAN-SPAM compliance and accurate data workflows.